Gilead Sciences · 1 month ago
Digital Strategy Lead – Customer Experience, Digital & Media Strategy Team
United States - New Jersey - Parsippany
Full-time
Onsite
Director/Executive
$226K/yr - $293K/yr
8+ years expGilead Sciences is committed to discovering, developing, and delivering therapies that improve the lives of patients with life-threatening illnesses worldwide. The Digital Strategy Lead will shape personalized engagement strategies for consumers and healthcare professionals, serving as a key liaison between brand objectives and digital capabilities.
BiopharmaBiotechnologyHealth CareManufacturingPharmaceutical
Responsibilities
Develop and execute digital strategies aligned with brand objectives and business goals
Serve as the primary point of contact for digital planning across media, web, email, and emerging platforms
Design personalized content strategies to enhance engagement for HCPs and patients
Embed digital best practices and innovation into brand planning, leveraging success across the organization
Drive insight development and measurement frameworks (KPIs, learning agendas, reporting tools)
Identify opportunities for digital health innovation and emerging technologies
Collaborate with media partners and internal teams to optimize activations and audience targeting
Provide strategic guidance on digital operations, capability development, and process optimization
Ensure regulatory alignment and compliance across all digital initiatives
Act as a business partner to therapeutic areas, integrating digital strategies into broader commercial plans
Qualification
Required
Bachelor's Degree and Twelve Years' Experience
OR
Masters' Degree and Ten Years' Experience
OR
PhD and Eight Years' Experience
Passion for creating meaningful, customer-centric digital strategies
Journey design mindset that has experience stitching together omnichannel experiences
Deep expertise in media, data, and clean room environments
Ability to translate ad-tech and platform capabilities (e.g., Salesforce, Sitecore, LiveRamp) into actionable strategies
Strong collaboration skills with cross-functional teams, driving measurable impact and optimization
Solid understanding of pharma compliance and evolving privacy regulations
Preferred
8+ years in digital strategy or omnichannel marketing, with agency experience a plus
Expertise in digital planning, media activation, performance measurement & optimization
Skilled in audience planning and activation using 1P and 3P datasets
Proven ability to develop personalized content strategies across channels
Experience in customer journey mapping and CRM/web journey design
Ability to build strong stakeholder relationships and foster cross-functional collaboration
Proven strategic thinker with clear, persuasive communication to deliver impactful storytelling and influence decisions
Biotech/pharma experience preferred, across broad and rare therapeutic areas
Familiarity with digital health technologies (telehealth, wearables, digital therapeutics)
Analytical mindset with data-driven decision-making experience
Bachelor's degree required; MBA or advanced degree preferred
Ability to travel 20 – 30%
Benefits
Discretionary annual bonus
Discretionary stock-based long-term incentives
Paid time off
Company-sponsored medical, dental, vision, and life insurance plans
Company
Gilead Sciences
Gilead Sciences is a biopharmaceutical company that discovers, develops, manufactures and commercializes therapies for critical diseases.
10001+ employees
H1B Sponsorship
Gilead Sciences has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (269)
2024 (241)
2023 (222)
2022 (208)
2021 (235)
2020 (187)
Funding
Current Stage
Public CompanyTotal Funding
$4.41BKey Investors
Abingworth
2024-11-13Post Ipo Debt· $3.5M
2024-02-29Post Ipo Equity· $210M
2023-09-07Post Ipo Debt· $2B
Leadership Team
Keeley Wettan
Senior Vice President, Legal
Patrick Loerch
Senior Vice President, Clinical Data Science
Recent News
2026-01-08
2026-01-07
2026-01-06
Company data provided by crunchbase