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Roche · 4 months ago

Senior Customer Marketing Manager, Organized Customer - Solid Tumor

South San Francisco

Full-time

Hybrid

Senior Level

$162K/yr - $301K/yr

5+ years exp

Roche is passionate about improving the lives of patients and fostering a culture of inclusivity and creativity. They are seeking a Senior Customer Marketing Manager to develop and execute customer strategies and integrated marketing campaigns for organized customers in the solid tumor domain, ensuring high-quality execution and compliance across marketing platforms.

BiotechnologyHealth CareHealth DiagnosticsOncologyPharmaceuticalPrecision Medicine

Comp. & Benefits

Responsibilities

Supports the development and execution of the customer strategy and the end-to-end integrated customer experience

Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead

Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels

Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs

Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments

Supports field deployment through communication, training and feedback loops

Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment

Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics

Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)

Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes

Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking

Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns

Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes

Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution

Works with TA Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities

Qualification

Omnichannel marketingCustomer strategy developmentIntegrated campaign developmentMarketing experienceAgency managementContent creationCustomer insightsMeasurementOptimizationProject managementTeam collaboration

Required

You hold a Bachelor's degree

You hold 2 years of marketing experience or 1 year of marketing experience and an MBA

You hold 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)

Preferred

MBA or other related graduate level degree preferred

Marketing experience in relevant industries

Experience working in an omnichannel (including field) marketing

Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement

Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes

Experience leading/managing Agency partners including developing agency briefs and creating content derivatives

Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics