Twist Bioscience · 1 month ago
Sr Global Marketing Product Manager, NGS
USA - South San Francisco, CA
Full-time
Onsite
Senior Level
$114K/yr - $150K/yr
5+ years expTwist Bioscience is a company that synthesizes genes from scratch, aiming to revolutionize genomics. They are seeking a Sr Global Marketing Product Manager to lead marketing programs and initiatives for their Next Generation Sequencing portfolio, focusing on strategic marketing and cross-functional collaboration.
B2BBiotechnologyChemicalHealth CareLife Science
Responsibilities
Partner to develop strategic, multi-channel integrated marketing plans for Twist’s Next Generation Sequencing portfolio, leveraging customer segmentation, competitor analysis, business trends, market opportunities, and timeline planning of tactical marketing programs
Develop a customer-centric content strategy aligned with each stage of the customer journey. Oversee content creation across various formats, including blogs, case studies, videos, emails, social media, and webinars to meet customer needs and business objectives
Develop copy and creative content for NGS campaigns, including web display, email and other digitally deployed content
Define, track, and report on key performance indicators (KPIs) for content and digital marketing campaigns, such as engagement rates, lead generation, conversion rates, and return on investment (ROI)
Deploy product NPIs and CPIs, managing the GTM process by developing the marketing strategy for all channels and deploying content to optimize ROI
Collaborate and ensure alignment of marketing plans among NGS Product Management, Field Marketing, Digital marketing, Commercial Leaders, and other stakeholders
Execute engaging marketing campaigns to achieve measurable results for new and/or existing products within the NGS portfolio
Successfully engage with advertising agencies and the internal design team to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties, and promotional materials
Maintain knowledge of the trends and competitive activity relevant to NGS markets
Partner with Product Management and Field Marketing to support workflow and application sales training, support, and enablement materials
Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment
Use customer research and analytics to understand and anticipate customer needs and pain points. Create and refine journey maps to tailor content and messaging to specific stages in the customer journey
Act as a brand steward, ensuring that all content aligns with brand voice and guidelines
Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement, and management
Prepare and present progress and reports to program stakeholders
Assist team members when needed to accomplish team goals
Qualification
Required
Bachelor's degree (BS/BA) in Life Sciences required, advanced degree preferred
5+ years' experience in Life Sciences Marketing role, experience working with NGS Applications
5+ years previous experience in product marketing management or marketing program management administration
Proficient computer skills, Microsoft Office Suite and/or Gsuite; working knowledge of program/project management software (e.g., Smartsheet, MS Project)
Experienced at compiling and following budgets
Excellent verbal and written communication skills
Able to multi-task, prioritize, and manage time effectively
Preferred
MBA
MS/PhD
Benefits
Bonus
Equity
Generous benefits package
Company
Twist Bioscience
Twist Bioscience is a biotechnology company that offers synthetic DNA solutions, gene synthesis, and variant libraries.
501-1000 employees
H1B Sponsorship
Twist Bioscience has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (14)
2023 (22)
2022 (19)
2021 (4)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$553.11MKey Investors
Capital World InvestorsBiomatics Capital PartnersIllumina
2022-02-09Post Ipo Equity· $250M
2020-01-27Post Ipo Equity· $50M
2018-10-30IPO
Leadership Team
Emily Leproust
CEO
Siyuan Chen
Chief Technology Officer
Recent News
Genetic Engineering News
2026-01-17
2026-01-16
Company data provided by crunchbase