Alabaster · 1 month ago
Manager of E-Commerce & Growth Marketing
Los Angeles, CA
Full-time
Hybrid
Mid, Senior Level
$95K/yr - $155K/yr
6+ years expAlabaster is a fast-growing company in faith-based publishing, creating beautiful Christian products. The Manager of E-Commerce & Growth Marketing will drive revenue growth and profitability across digital and retail channels by leading a team and leveraging data-driven strategies to optimize customer acquisition and ad spend.
Design
Responsibilities
Lead and mentor a team of 4–5 specialists across Amazon, Paid Media, Shopify, and Wholesale
Own topline revenue and contribution margin across Amazon, Shopify (DTC), TikTok Shop, and Wholesale channels, analyzing performance by channel—balancing ad spend, shipping, merchant fees, and fulfillment costs to improve contribution margin
Develop and manage annual sales and profit forecasts, ensuring growth aligns with company margin targets
Partner with Finance and Operations to align forecasts, inventory flow, and pricing strategies that optimize profitability
Foster collaboration with Brand, Creative, and Operations to ensure seamless campaign execution
Present sales, contribution margin, channel efficiency and business reviews with actionable insights and recommendations to leadership
Lead Alabaster's Meta Ads and all paid media strategy and execution—owning campaign setup, creative testing, targeting, and ROAS optimization
Oversee external partners for Amazon PPC, TikTok Ads, and Google Ads, ensuring spend efficiency and performance accountability
Develop cross-channel attribution and LTV models to guide spend toward high-return audiences and products
Use data to identify trends, new platform opportunities, and growth levers to increase both sales and efficiency through data-backed decision
Build dashboards and reporting systems that track sales, contribution margin, CAC, ROAS, and LTV across all channels
Qualification
Required
6–10+ years in e-commerce, performance marketing, or channel strategy at a DTC, CPG, or lifestyle brand
Experience leading a team, fostering growth through strategic guidance and performance development
Proven ability to drive both revenue growth and contribution margin improvement across multiple e-commerce channels
Hands-on experience managing Meta Ads campaigns (strategy, creative testing, optimization)
Strong understanding of Amazon, Shopify, TikTok Shop, and Wholesale channel dynamics
Solid financial and analytical acumen—comfortable interpreting P&Ls, ad spend efficiency, and margin data
Demonstrated success managing and developing a cross-functional team
Proficiency in Excel/Google Sheets, Google Analytics, Meta Ads Manager, and marketplace dashboards
Excellent communication and leadership skills with a bias toward ownership and accountability
Preferred
Experience scaling an eight-figure e-commerce business or owning P&L responsibility
Familiarity with Ingram, CoreSource, NetSuite, or other wholesale operations platforms
Knowledge of creative testing, conversion optimization, and LTV/CAC modeling
Exposure to both DTC and omnichannel retail business models
Passion for mission-driven, faith-based brands and alignment with Alabaster's vision of Beauty on Earth
Benefits
Exceptional health coverage (medical, dental, vision) with 99% of premiums covered by us
A 401(k) plan with a 3% salary contribution from us, enroll after six months.
Generous paid time off (PTO) and paid holidays
Enjoy various stipends for work and wellness, and a generous 85% discount on company products
A collaborative, mission-driven, and growth-oriented work environment
Opportunity to directly impact the financial strategy of a rapidly growing e-commerce company
Company
Alabaster
Founded in Los Angeles, we create beautiful and compelling Christian products — integrating thoughtful design, theological depth, and cultural relevance to help people engage with faith in meaningful ways.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Brian Chung
Co-Founder, Business Director
Bryan Ye-Chung
Co-Founder and Creative Director
Company data provided by crunchbase