Assured · 2 days ago
Principal Growth Marketer
United States
Full-time
Remote
Lead/Staff
$175K/yr - $190K/yrAssured is on a mission to modernize insurance by providing software solutions for claims processing. The Principal Growth Marketer will lead demand generation and account-based marketing efforts, focusing on strategy and execution to create a pipeline with large insurance organizations.
Financial ServicesInsuranceInsurTech
Responsibilities
Own ABM strategy & execution; build playbooks, target lists, engagement plans, and multi-touch programs for priority accounts
Run paid media end-to-end; campaign setup, audience building, creative testing, optimization, and reporting (primarily LinkedIn and Google)
Partner tightly with Sales, Align on ICPs, messaging, and success criteria; participate in funnel and account reviews; turn insights into next best actions
Orchestrate cross-channel programs; email, website personalization, retargeting, direct mail/light field moments, and executive outreach
Build and manage audience. Use CRM/web data to create retargeting, lookalikes, and account-level segments
Collaborate with content and design to tailor ads and assets for industries, buying committees, and individual accounts
Measure and iterate. Define channel and ABM KPIs, instrument tracking, and deliver clear insights on what’s working and what’s next
Qualification
Required
Experienced working in a B2B growth/demand gen, including hands-on ABM in SaaS or enterprise
Proven success building pipeline with LinkedIn Ads and Google Ads (from setup to optimization)
Working knowledge of HubSpot (or similar MAP) for workflows, scoring, and campaign ops
Competence with Google Analytics and Google Tag Manager for measurement and tagging
Comfortable partnering with Sales and presenting to executives; strong written storytelling and succinct reporting
Bias for action; you can move from brief → build → launch → learn quickly
Preferred
Experience with ABM platforms (e.g., Terminus, Influ2, Propensity)
Familiarity with Figma for lightweight creative tweaks
Background marketing to highly regulated industries (insurance/financial services)
Understanding of multi-touch attribution and data hygiene across MAP/CRM
Benefits
Competitive Compensation: Enjoy a competitive salary and equity package!
Comprehensive Health Care: Access to multiple medical plans with an HSA option and minimal out-of-pocket expenses. Certain plans covered 100%.
Dental Insurance: We protect those pearly whites
Vision Insurance: Everyone can see clearly now at Assured
Life Insurance: It's on the house! Provided at no cost to you
Paid Time Off: Uncapped vacation days and paid holidays. Take that vacation!
Family Leave: Maternity and paternity leave options
Financial Wellness: 401(k) contribution with Assured contributing 3% of your income, even if you don't contribute
Flexible Spending Accounts: Health and dependent care FSAs for pre-tax flexible spending
Company
Assured
Assured is the the AI engine powering the next era of claims, transforming how carriers ingest, service, and process claims.
Founded in 2019
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2025-03-04Series Unknown
2021-01-01Seed
Leadership Team
Justin Lewis-Weber
Founder/CEO
Recent News
Google Patent
2025-05-04
Crunchbase News
2025-04-17
Google Patent
2025-02-16
Company data provided by crunchbase