The Avon Company · 1 month ago
Assistant Brand Manager – Go-To-Market & Promotions
Los Angeles, CA
Full-time
Onsite
Mid Level
$70K/yr - $85K/yr
3+ years expThe Avon Company is a leading beauty brand known for its K-Beauty innovation and creative designs. The Assistant Brand Manager will oversee retail and D2C marketing initiatives, focusing on promotional strategy and Go-To-Market planning to support brand growth across various channels.
Consumer Goods
Responsibilities
Support the development and execution of brand GTM calendars, including product launches, retail campaigns, seasonal promotions, and D2C activations
Own the GTM cross-functional project timeline—driving milestones, deliverables, approvals, and launch readiness across Sales, Creative, Digital, and Operations
Maintain and update Master Launch Calendar, ensuring alignment across wholesale and D2C touchpoints
Own promotional strategy and execution for retail partners, including in-store promotions, gift-with-purchase programs, retail marketing requests, merchandising briefs, and co-op marketing initiatives
Partner with Sales to develop retailer toolkits (product knowledge sheets, brand decks, launch packets, merchandising direction)
Collaborate with Creative on retail assets—displays, PDP content, endcaps, planograms, digital banners, promo signage, emails, and POS
Partner with the eCommerce team on site merchandising, email calendars, promotional strategy, and PDP optimization to support conversion and brand storytelling
Coordinate D2C promotional cadence and ensure retail + D2C messaging stays aligned and non-conflicting
Propose promotional strategies based on historical sell-through, retailer needs, market timing, and consumer insights
Track promo and campaign performance; provide post-mortem recaps and recommendations for optimization
Monitor social/beauty trends, competitive brand activity, retailer shifts, and category data to inform strategy and inspire innovation
Serve as a brand guardian—ensuring all touchpoints reflect brand voice, identity, and strategy
Other tasks assigned per departmental needs
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
3-5 years of experience in brand marketing experience in beauty, personal care, or consumer products (K-beauty or skincare experience is a plus)
Experience working with retail channels (Ulta, Sephora, Target, Amazon, etc.) and/or D2C eCommerce marketing
Strong project management skills with ability to manage multiple launches and deadlines
High interest in skincare, and knowledge around current trends
Excellent organization skills
Strong Skills with Microsoft Office Suites, specifically Excel & PowerPoint
Analytical mindset with experience in tracking promo performance, market data, or eCommerce KPIs
Passion for beauty, product trends, and consumer behavior
Benefits
15 days of PTO, 10 Paid Holidays Annually
Eligible for medical benefits first of the month following 30 days of hire
Company sponsored voluntary vision and dental plans
Employee Assistance Programs
Wellness incentive programs
50% off employee discount programs
Monthly catered lunches
Company
The Avon Company
At Avon, beauty is more than skin deep. We are inspired by our community of passionate women — yesterday, today and tomorrow.
501-1000 employees
H1B Sponsorship
The Avon Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2023 (1)
2022 (5)
2021 (4)
Funding
Current Stage
Late StageLeadership Team
Lisa Poduska
CEO and Independent Consultant
Steve Bosson
Chief Operating Officer/ President of Sales
Company data provided by crunchbase