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Check Point Software · 2 days ago

Vice President, Global Marketing Demand Generation

Dallas, TX

Full-time

Onsite

Director/Executive

15+ years exp

Check Point Software is the world’s leading vendor of Cyber Security, known for its innovative technologies and award-winning company culture. The Vice President of Global Marketing Demand Generation will lead efforts to drive growth and demand generation on a global scale, collaborating across functions and managing teams to optimize processes and achieve business objectives.

Cyber SecurityHardwareIT ManagementNetwork SecuritySoftware

No H1B

Responsibilities

Lead growth and demand generation efforts, focusing on a global scale, managing teams across multiple time zones

Own the lead-to-opportunity workflow, applying a data-driven approach to maximize pipeline development and conversion rates

Build strong relationships and collaborate effectively with marketing counterparts, SDRs, sales, and partner leadership teams

Develop and execute cross-functional integrated campaigns across various marketing channels to build a marketing-generated pipeline

Manage budgets effectively, ensuring a high return on investment and efficient cost per opportunity

Own the strategic roadmap for prospecting data, systems, and planning, aligning with the organization's growth objectives

Lead pipeline generation processes across marketing, sales development, partner teams, and sales organizations

Drive cross-functional go-to-market (GTM) initiatives, ensuring alignment between Sales, Marketing, Channels, and Finance teams

Identify opportunities for improvement and recommend new investments in data, tools, and programs to accelerate pipeline growth

Develop and implement integrated GTM plays, utilizing data-driven insights to align teams and enhance decision-making

Standardize reporting, dashboards, and analysis to provide valuable insights into pipeline health and performance

Promote the adoption of sales tools and best practices to increase efficiency and productivity

Contribute to defining Ideal Customer Profiles (ICPs) in collaboration with Business Intelligence, Product, and GTM teams

Influence stakeholders and drive alignment within and outside of the company

Maintain transparent communication, adopting a “roll-up-your-sleeves” approach to problem-solving and execution

Demonstrate leadership through strategic thinking, innovation, and taking full ownership of growth initiatives

Qualification

Demand generationData-driven approachGTM tech stack toolsGrowth initiativesPipeline managementSales operationsRevenue operationsStrategic visionCommunicationCollaboration skillsProblem-solving

Required

15+ years of relevant experience in growth, demand generation, SaaS customer journey, pipeline management, sales operations, or revenue operations

Proven track record of success in scaling growth initiatives, particularly in fast-moving and global organizations, preferably in the cyber security space

Strong strategic vision and experience collaborating with GTM executives and teams

Highly analytical mindset with a data-driven approach to problem-solving and decision-making

Demonstrated ability to lead and prioritize initiatives that drive growth

Proficiency in GTM tech stack tools such as Salesforce, Anaplan, Clari, Marketo, 6Sense, and ZoomInfo

Expertise in optimizing processes and systems for scalability and efficiency

Excellent written and verbal communication skills to collaborate effectively with diverse teams

Must be eligible to work in the US without sponsorship from an employer, now or in the future