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iHeartMedia · 1 month ago

Director, B2B Marketing Content and Campaigns

New York, NY (55th St)

Full-time

Hybrid

Director/Executive

$120K/yr - $150K/yr

8+ years exp

iHeartMedia is the number one audio company in America, leading the audio revolution. As the Director of B2B Marketing Content and Campaigns, you will lead content marketing efforts aimed at agencies, national brands, and SMBs, focusing on building messaging and campaigns that elevate the iHeartMedia brand and drive results.

AdvertisingAdvertising PlatformsBroadcastingInternet RadioMusicPodcast

Responsibilities

Lead multi-channel content strategy and execution, achieving growth targets for awareness, consideration, lead gen and pipeline growth

Create scaled educational content for iHeartMedia and our products and services

Activate the B2B content flywheel to reach new clients, current advertisers, and deliver relevant, high-value content at the right moment in the customer journey

Lead strategy and execution of full-funnel campaigns, based on deep expertise in content campaigns that convert

Build, own and optimize the B2B Marketing Content Calendar

Author and lead full spectrum of B2B content, from thought leadership to how-to articles, panel session descriptions to emails that drive leads, using AI tools to scale

Create content strategy informed by AEO and SEO best practices, iterating at the pace of industry change

Collaborate with Consumer Insights and Product SMEs across the organization to develop campaign content, tailored to each audience segment, and supporting ABM goals

Evolve social strategy for iHeartMedia, achieving growth and engagement targets for social content

Identify new platforms and paid partnerships to engage our audience, and own the strategy and execution

Manage and mentor B2B Social Media Manager, ensuring successful execution of content strategy

Analyze content performance against KPIs and quickly optimize campaigns to ensure continued growth

Manage distribution partnerships to support priority content and initiatives

Identify and report key metrics to show progress against content marketing goals

Know, implement and educate others on latest practices in AEO and SEO, ensuring the iHeartMedia B2B content strategy reflects advertiser behaviors and our competitive strengths

Build content that meets the needs of advertisers at each stage of the customer journey

Qualification

B2B marketing contentContent strategyCampaign executionAttributionMeasurementAI tools proficiencyKPI settingProject managementProactive marketingConsumer journey mappingCollaborationMentoring

Required

Proven experience developing scaled B2B marketing content for advertisers with demonstrated results

Strong POV on right platforms/partners to reach our audience, rooted in experience and data

Deep expertise in attribution and measurement, and how to deploy against campaign and evergreen content

Strong, hands-on experience using AI tools to help create scaled B2B content in multiple formats for multiple audiences

B2B campaign execution experience, including KPI setting, measurement and optimization

Experience mapping consumer journeys and executing plans that support them

Experience building and executing B2B campaigns with content at the center

Confident, collaborative partner highly effective at working across teams and levels to drive projects forward

Experience managing direct report, providing effective feedback that inspires excellence

Experience identifying, tracking and reporting KPIs for long-and short-term goals

Proactive marketer who applies deep expertise in B2B content marketing to build, optimize, communicate plans and recommendations quickly

Manage multiple priorities at once

Practices belief that urgency and accountability win

Strong project management skills to drive projects forward strategically to achieve project goals

Passion for working in a fast-paced media environment where quick development and implementation of smart new ideas is celebrated

8-10+ years of experience in marketing to advertisers is required

Preferred

Audio industry experience

Benefits

Employer sponsored medical, dental and vision with a variety of coverage options

Company provided and supplemental life insurance

Paid vacation and sick time

Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing

A Spirit day to encourage and allow our employees to more easily volunteer in their community

A 401K plan

Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving

A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!