Common Thread Collective · 1 month ago
VP of Go To Market Design
United States
Full-time
Remote
Director/Executive
$190K/yr - $230K/yrCommon Thread Collective is focused on building the next generation of legendary brands and seeks a VP of Go To Market Design. This role involves crafting the narrative and offers that define the company's market value, collaborating closely with leadership and various teams to drive commercial success.
AdvertisingE-CommerceMarketing
Responsibilities
Own the complete go to market story and ensure alignment across Sales, Marketing, Product, and Service
Build a unified commercial narrative that the entire organization can repeat with clarity
Create and package service offerings that support renewals, upsells, and new business
Map operator pain points to CTC’s capabilities and translate them into compelling value propositions
Develop executive level presentations with strong structure, persuasive storytelling, and visual polish
Raise the standard of all external facing materials
Evaluate the agency, SaaS, and hybrid landscape
Identify differentiation opportunities and incorporate insights into pricing logic, positioning, and messaging
Demonstrate deep comfort with ecommerce economics and operator decision making, including acquisition strategy, CAC, LTV, creative requirements, and P and L structure
Process complex inputs quickly and convert them into clear, persuasive narratives
Distill ambiguity into simple, actionable concepts
Work across teams with confidence and diplomacy
Balance strategic leadership with hands on execution to keep projects aligned and moving forward
Communicate with clarity, precision, and confidence in all formats
Influence stakeholders through strong logic, clean storytelling, and grounded recommendations
Qualification
Required
Fluent in ecommerce fundamentals
Skilled in synthesizing complex ideas
Capable of producing executive level materials that combine strategic clarity with visual excellence
Own the complete go to market story and ensure alignment across Sales, Marketing, Product, and Service
Create and package service offerings that support renewals, upsells, and new business
Develop executive level presentations with strong structure, persuasive storytelling, and visual polish
Evaluate the agency, SaaS, and hybrid landscape
Demonstrate deep comfort with ecommerce economics and operator decision making
Process complex inputs quickly and convert them into clear, persuasive narratives
Work across teams with confidence and diplomacy
Communicate with clarity, precision, and confidence in all formats
Preferred
AI Fluency
Data Modeling
Statistical Insight
Database Querying
Workshop Facilitation
Executive Influence
Benefits
401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually
Company
Common Thread Collective
Common Thread Collective is an eCommerce growth agency that exists to help entrepreneurs achieve their dreams.
Founded in 2012
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
The Acacia Group
2025-07-15Series Unknown
Leadership Team
Taylor Holiday
Chief Executive Officer
Recent News
2023-12-22
2023-12-22
Company data provided by crunchbase