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Colibri Group · 1 month ago

Growth & Marketing Leader

United States

Full-time

Remote

Director/Executive

Colibri Group is a company that values culture and teamwork, striving for success through its core values. The Growth and Marketing Leader will lead marketing acquisition and brand teams, focusing on driving revenue growth and executing strategies for SimpleNursing, a nursing education business.

Continuing EducationEducation

Responsibilities

Own the growth agenda for SimpleNursing, a multi-million dollar nursing education business, setting and executing data-driven strategies to acquire, convert, and retain students in a highly digital, direct-to-consumer environment

Drive aggressive, sustainable revenue growth—experimenting across channels, building scalable programs, and turning insights into repeatable results

Deliver revenue and performance targets for the business, continuously optimizing marketing investments, conversion funnels, and lifecycle initiatives to meet or exceed plan

Work closely with product, development, content, operations, sales/B2B, and shared marketing services to set priorities, align roadmaps, and execute integrated growth strategies as the pod (business) leader

Conduct proactive outbound experimentation and market engagement, including testing new channels, partnerships, and campaigns to reach and convert nursing students

Qualification

Strategic marketingDigital marketing expertiseMarketing budget managementB2C marketing experienceEntrepreneurial mindsetCreativity in dataOrganicPaid growthB2B marketingCross-functional collaboration

Required

Strong strategic and executional marketing background with a proven focus on growth

Experience managing marketing budgets, ideally between $10M and $25M

Broad digital marketing expertise across acquisition and retention channels

Ability to work cross-functionally with product, operations, and content teams

Entrepreneurial mindset with creativity grounded in data and analytics

Demonstrated ability to grow a business through organic and paid channels

B2C marketing experience required

Preferred

Familiarity with B2B marketing in academic or university contexts

Company

Colibri Group

At Colibri, we collaborate with over 5 million professionals and partners to provide exceptional professional education solutions for licensing, continuing education, test preparation, and career readiness.

Founded in 1990