Director of Demand Generation & Digital Marketing jobs in United States
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GrowthBook · 1 month ago

Director of Demand Generation & Digital Marketing

positionUnited States
timeFull-time
remoteRemote
seniorityLead/Staff, Director/Executive
money$150K/yr - $200K/yr
date5+ years exp

GrowthBook is a Series A SaaS company transforming how teams use data and AI to make smarter decisions. They are seeking a Director of Demand Generation & Digital Marketing to lead the strategy, systems, and execution that drive awareness, pipeline, and revenue.

A/B TestingB2BDeveloper ToolsSoftwareTest and Measurement
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Responsibilities

Design and execute the integrated marketing plan spanning SEO, paid, content, social, lifecycle, and community programs
Develop the roadmap and budget to hit awareness, conversion, and pipeline targets across self-serve and enterprise motions
Own marketing performance reporting, pipeline attribution, and channel optimization
Scale what works — build repeatable playbooks that can later support a growing team
Lead the website strategy and optimization — from content and UX to conversion flow and experimentation
Drive SEO / AEO visibility across traditional and generative-AI search surfaces
Manage digital platforms (CMS, analytics, marketing automation, experimentation tools)
Partner with design and product teams to ensure the site reflects brand, product, and conversion goals
Own the paid media and ad-agency budget
Direct all external vendors — SEO, performance marketing, creative, content syndication — for accountability and measurable ROI
Reallocate spend dynamically based on performance data and strategic priorities
Partner with Product Marketing and CMO to develop narratives that differentiate and convert
Lead the creation of guides, webinars, videos, and thought-leadership content aligned to buyer journeys
Deploy marketing automation, personalization, and AI content generation to increase speed and relevance
Collaborate with Sales and Product to align messaging, campaigns, and funnel analytics
Establish KPIs, dashboards, and quarterly growth OKRs
Mentor future team members and contractors to develop an agile, data-driven marketing culture

Qualification

B2B SaaS demand generationSEOMarketing automationPaid media managementContent creationLifecycle automationBudget managementAgency managementAI marketing toolsCross-functional leadershipExceptional communication

Required

3+ years of experience in demand generation and digital marketing
5+ years in B2B SaaS demand generation, growth, or digital marketing — ideally in a PLG + enterprise hybrid model
Proven record of scaling awareness and pipeline from Series A through Series C stages
Expertise in SEO, SEM, paid social, CRO, lifecycle automation, and analytics
Experienced managing marketing budgets and multiple agency relationships
Fluent in AI marketing tools (automation, personalization, content generation, experimentation)
Comfortable balancing strategic leadership with hands-on execution
Exceptional communicator who can align execs, data, and creative to drive measurable outcomes
Own marketing performance reporting, pipeline attribution, and channel optimization
Lead the website strategy and optimization — from content and UX to conversion flow and experimentation
Drive SEO / AEO visibility across traditional and generative-AI search surfaces
Manage digital platforms (CMS, analytics, marketing automation, experimentation tools)
Partner with design and product teams to ensure the site reflects brand, product, and conversion goals
Own the paid media and ad-agency budget
Direct all external vendors — SEO, performance marketing, creative, content syndication — for accountability and measurable ROI
Reallocate spend dynamically based on performance data and strategic priorities
Partner with Product Marketing and CMO to develop narratives that differentiate and convert
Lead the creation of guides, webinars, videos, and thought-leadership content aligned to buyer journeys
Deploy marketing automation, personalization, and AI content generation to increase speed and relevance
Collaborate with Sales and Product to align messaging, campaigns, and funnel analytics
Establish KPIs, dashboards, and quarterly growth OKRs
Mentor future team members and contractors to develop an agile, data-driven marketing culture

Company

GrowthBook

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GrowthBook is an open source feature flagging and experimentation platform
dateFounded in 2020
location
Anaheim, California, USA
people-size11-50 employees
web-link
https://www.growthbook.io

Funding

Current Stage
Early Stage
Total Funding
$23.12M
2025-07-01Series A· $22.62M
2022-03-22Pre Seed· $0.5M

Leadership Team

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Graham McNicoll
Co-Founder & CEO
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Jeremy Dorn
Co-Founder & CTO
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Company data provided by crunchbase