Elevated Beauty Group · 2 months ago
Marketing Manager - Influencer, Affiliate & PR
Elevated Beauty Group is committed to creating, incubating, and scaling high-performance beauty brands. The Marketing Manager will lead the strategy and execution of influencer partnerships, affiliate programs, and PR initiatives, managing campaigns end-to-end to expand brand awareness and drive revenue.
Retail
Responsibilities
Develop and own the brand’s influencer strategy across TikTok, Instagram, YouTube, and emerging platforms
Identify creators aligned with brand values—paid, unpaid, macro, micro, and nano
Manage all outreach, gifting, negotiations, briefs, contracts, and usage rights
Build and maintain long-term relationships with influencers, agents, and creator collectives
Develop creative campaign concepts that drive buzz, content volume, and measurable sales
Track performance, create post-campaign reports, and optimize for ROI
Own the affiliate strategy across LTK, AWIN, Amazon Influencer Program, and other key networks
Recruit, onboard, and nurture top affiliate partners
Build monthly affiliate calendars, communications, and promotional incentives
Track performance and provide KPIs, insights, and optimization recommendations
Work cross-functionally with Product Development and Operations to support launches and promotions
Serve as the primary day-to-day partner to our PR agency, ensuring alignment on strategy, messaging, and priorities
Brief the PR agency on launches, campaigns, key moments, and brand storytelling needs
Review and approve press materials, pitches, talking points, and PR calendars
Coordinate product seeding, mailers, and event needs with the PR agency to ensure timely execution
Track and evaluate PR performance, ensuring KPIs are met and identifying optimization opportunities
Facilitate cross-functional communication between internal teams and the PR agency so messaging is consistent across channels
Support the PR agency with any assets, information, quotes, product details, and brand insights needed to secure top-tier coverage
Qualification
Required
A Bachelor's degree and 3–6+ years of experience in influencer marketing, affiliate marketing, PR, or a related field
Demonstrated track record of running influencer or affiliate programs that delivered measurable results
High degree of comfort negotiating contracts, talent rates, and usage rights
Excellent writing skills — you can pitch, brief, onboard, and communicate clearly
Detail-oriented with strong project management skills; can manage multiple campaigns at once
Analytical mindset with the ability to extract insights from performance data
Creative, scrappy, and excited to work in a fast-growing, entrepreneurial environment
Preferred
beauty or CPG preferred but not required
Strong network of creators, managers, publicists, editors, or affiliate partners is a major plus
Benefits
Health, Dental and Vision Insurance with employer contribution
401(k )retirement plan with employer match incentive
Company provided life insurance and long term disability
Employee Product Allowance (Free Beauty Products of your choice every month)
10 Paid Holidays Annually
Competitive paid time off policy with Paid Birthday Leave
Company
Elevated Beauty Group
We are committed to creating, incubating, and scaling high-performance beauty brands that inspire confidence, celebrate diversity, and connect with consumers in impactful ways.
Funding
Current Stage
Early StageCompany data provided by crunchbase