Joy 101 · 1 month ago
Senior Social Media Manager
United States
Full-time
Remote
Senior Level
5+ years expJoy 101 is a fast-growing wellness company founded by Hoda Kotb, focused on making wellness joyful and accessible. The Senior Social Media Manager will drive strategy and execution across various social platforms, create engaging content, and build community connections to enhance the brand's online presence.
Health CareWellness
Responsibilities
Drive strategy and performance across Facebook, Facebook Group, Instagram, TikTok, Pinterest, and YouTube
Grow engaged, loyal communities that reflect Joy 101's values and resonate with women aged 25-65
Identify platform-specific opportunities and adapt quickly to algorithm changes and cultural moments
Own the social content calendar end-to-end: ideation, planning, creation, scheduling, and publishing across all platforms
Create platform-native content optimized for each channel
Write on-brand copy that feels warm, human, and unmistakably Joy 101 across captions, Stories, and video scripts
Produce quick-turn video content using mobile editing tools (CapCut, Instagram native editing, etc.)
Design simple social assets using Canva or similar tools when needed
Craft and refine Joy 101's brand voice across all social touchpoints
Build authentic connections with our audience through thoughtful responses and community management
Foster conversations that deepen loyalty and create emotional resonance
Monitor sentiment and surface insights that inform content strategy
Produce weekly and monthly performance reports with actionable insights
Identify trends, test new formats, and use data to inform smarter content decisions
Run weekly performance check-ins and pivot quickly based on what's working
Partner with the paid media team on boosted content and creative recommendations
Work with practitioners, talent, and internal teams to develop content that showcases expertise
Coordinate event coverage, including occasional out-of-hours posting for launches, retreats, and brand moments
As the function grows, own influencer strategy, relationship building, and campaign execution
Qualification
Required
5–7 years of social media experience, ideally in wellness, lifestyle, or consumer brands with strong female audiences
Proven track record growing social channels strategically and understanding platform-specific best practices (especially Facebook Groups, Pinterest, and YouTube)
Strong content creation skills: You can shoot, edit, and post video content quickly using mobile tools
Exceptional copywriting ability: You write compelling, on-brand copy that drives engagement and feels distinctly human
Design sensibility: You can create simple, scroll-stopping assets in Canva or similar platforms
Highly organized with excellent project management skills: You can juggle multiple priorities, deadlines, and deliverables without dropping the ball. You thrive in managing complex workflows across platforms and teams
Meticulous attention to detail: You catch typos, ensure brand consistency, and maintain high quality standards across every post
Creative fearlessness: You bring big ideas and fresh thinking. You're not afraid to experiment, test new formats, and create surprise-and-delight moments that make our audience stop scrolling
Analytical mindset: You're comfortable pulling reports, spotting patterns, and translating data into action
Collaborative spirit: You work seamlessly with cross-functional teams and can toggle between strategic partnership and independent execution
Flexibility: You're comfortable with occasional evening or weekend coverage for events, launches, and time-sensitive moments
Preferred
Experience managing direct reports
A genuine love for wellness culture and women's empowerment
Familiarity with Joy 101's content and community
Benefits
Free subscription to the Joy 101 app.
Opportunities to grow into more advanced roles as the company scales.
Company
Joy 101
Joy 101 is a wellness platform that offers a personalised multi-modality wellness software with daily ''joy plans''.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
CapStone Holdings
2025-09-22Series Unknown
Leadership Team
Radhika Delfosse
Co-Founder and COO
Kate Spies
Cofounder + Chief Brand Officer
Company data provided by crunchbase