Webflow · 1 day ago
Director, Demand Generation
United States
Full-time
Remote
Director/Executive
$190K/yr - $248K/yr
8+ years expWebflow is building the world’s leading AI-native Digital Experience Platform, and they are seeking a Director of Demand Generation to lead and scale their sales-led B2B growth initiatives. This role involves developing and executing demand generation strategies to drive new pipeline growth and collaborating closely with sales, product marketing, and growth teams to enhance revenue growth.
CMSWeb DesignWeb Hosting
Responsibilities
Develop and execute demand generation strategies to create consistent, high-quality pipeline growth for the sales team targeting mid-market and enterprise customers
Design and implement integrated marketing campaigns across various digital channels such as email, paid media, social media, and SEO
Continuously analyze and refine channel strategies, leveraging data to enhance performance and maximize ROI across all digital touchpoints
Oversee and implement multi-channel campaigns across digital, email, webinars, events, content syndication, and ABM to drive engagement and sales-qualified leads
Stay current on digital marketing trends and identify opportunities to integrate new platforms or technologies into the overall strategy
Partner with sales leadership to ensure marketing programs are aligned with sales goals, deliver qualified leads, and improve lead-to-close conversion rates
Own the reporting and analytics for all demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates. Present insights and actionable recommendations to senior leadership
Continuously optimize the demand generation funnel by testing new channels, refining messaging, and adjusting targeting to improve performance at every stage of the buyer journey
Leverage marketing automation tools (e.g., HubSpot, Marketo, Salesforce) to track, measure, and report on the effectiveness of demand generation campaigns
Build out and scale Account-Based Marketing (ABM) strategies, working closely with sales to personalize outreach and engagement for high-value target accounts
Build, lead, and mentor a high-performing demand generation team, ensuring alignment with cross-functional teams such as Sales, Customer Success, & Marketing
Qualification
Required
BS / BA college degree or relevant experience
8+ years of B2B demand generation experience, with a strong focus on mid-market and enterprise segments
Proven success in building and executing sales-aligned demand gen strategies that deliver revenue growth
Experience with ABM, multi-channel campaigns, and marketing to sales collaboration
Expertise in marketing automation platforms (HubSpot, Marketo, or similar) and CRM tools (Salesforce preferred)
Strong understanding of data-driven marketing, funnel metrics, and ROI analysis
Experience leading teams, with a track record of scaling demand generation functions in fast-growing environments
Excellent communication skills with the ability to influence cross-functional teams and present results to senior executives
A curiosity and openness to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
Benefits
Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
Wellness for the whole you. Access to mental health resources, therapy and coaching.
Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
Company
Webflow
Webflow is a visual web design platform, CMS, and hosting provider for building production websites and prototypes. It is a sub-organization of Gitshock Finance.
501-1000 employees
H1B Sponsorship
Webflow has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (10)
2023 (4)
2022 (8)
2021 (5)
Funding
Current Stage
Late StageTotal Funding
$334.9MKey Investors
Y Combinator Continuity FundAccel
2022-03-16Series C· $120M
2021-01-13Series B· $140M
2019-08-06Series A· $72M
Leadership Team
Linda Tong
Chief Executive Officer
Priya Kothari
Chief of Staff to the CEO
Recent News
FundersClub
2025-12-30
2025-12-11
Company data provided by crunchbase