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Cambria · 11 hours ago

Senior Digital Paid Media Specialist

Eden Prairie, MN

Full-time

Onsite

Mid, Senior Level

$68K/yr - $84K/yr

3+ years exp

Cambria is a company dedicated to philanthropy and employee well-being. They are seeking a Senior Digital Paid Media Specialist to execute innovative digital paid media strategies aimed at driving brand awareness and customer acquisition, while managing day-to-day paid digital marketing campaigns across various platforms.

ManufacturingReal Estate

Responsibilities

Manage, reconcile, and optimize digital media budgets effectively to achieve campaign and marketing objectives

Formulate and execute comprehensive digital paid media strategies

Oversee end-to-end management of paid media campaigns across various platforms (e.g., Google Ads, Microsoft Ads, Meta, Pinterest, LinkedIn, etc)

Optimize campaigns for performance, ensuring maximum ROI and efficiency

Generate regular reports to showcase key metrics and the impact of paid media efforts on business goals

Coordinate paid digital ads for search and social campaigns; project manage creative assets with Creative Team, resourcing any missing information or deliverables to finalize the campaign and ensuring a timely launch

Stay abreast of industry trends, competitor activities, and emerging technologies to drive continuous improvement

Conduct in-depth audience analysis to refine targeting parameters and align messaging with target demographics

Collaborate with the creative team and social media team to develop compelling ad creatives and messaging that resonate with the target audience across the funnel; ensure all digital assets align with brand guidelines and objectives

Qualification

Digital paid media strategiesGoogle AdsMeta advertisingWebsite analyticsMicrosoft ExcelGoogle AnalyticsAudience analysisStrategic thinkingCollaboration