General Mills · 1 day ago
Manager, Creative Insights & Optimization
Minneapolis, MN
Full-time
Onsite
Mid, Senior Level
$109K/yr - $182K/yr
6+ years expGeneral Mills is a company that prioritizes making food the world loves while being a force for good. The I&A Manager Content Grading will play a pivotal role in assessing and optimizing the resonance of creative ideas and executions, driving consistency and excellence in creative learning, and leading a team to execute creative assessment research across brands.
Food and BeverageFood ProcessingManufacturingSnack FoodWholesale
No H1B
Responsibilities
Oversee Content Grading team
Lead & develop team of 2 direct reports
Upskill & coach team in creative learning approaches, execution of research, and storytelling
Manage/develop consistent creative idea, execution, and in-market learning approaches
Adopt or build modern tools (e.g. GenAI) that enable deeper insights or insights at scale
Lead execution of creative learning across brands, identifying areas of optimization
Conduct meta-analysis of learning to identify themes across enterprise
Partner with Media Measurement team to provide holistic assessment of creative performance
Partner with I&A BP, Brand Building Acceleration, Marketing Activation & Ops teams on application of learning
Qualification
Required
6+ years of experience in Consumer Insights or related field, with focus on creative assessment
Bachelor's degree in Marketing, Market Research, Statistics, Mathematics, Data Analytics, Economics, or other related field
Experience leading others, ideally via managing direct reports with a broad range of accountabilities
Experience working effectively with interdependent cross-functional teams in a fast-paced environment
Experience driving creative learning approaches and practices
Proven strategic thinker / planner
Strong ability to influence without authority
Preferred
MBA or Master's Degree in related field
Self-starter with the ability to work independently, yet collaborate across Agency, D&T, creative and vendor partners
Expertise in a variety of qualitative and quantitative research techniques, specifically for brand and creative learning
Confident and clear communicator with senior leaders
Benefits
Foundation of health benefits
Retirement and financial wellbeing
Time off programs
Wellbeing support and perks
Annual incentive program
Company
General Mills
General Mills is a food company that manufactures and markets branded consumer foods.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.7B2024-10-15Post Ipo Debt· $2.7B
1928-11-30IPO
Leadership Team
Asheesh Saksena
Chief Growth Officer
Jacqueline R. Williams Roll
Chief Human Resources Officer
Recent News
Morningstar.com
2025-12-22
Company data provided by crunchbase