B2C Content Writer jobs in United States
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Apartment List · 1 month ago

B2C Content Writer

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
money$65/hr - $65/hr
date3+ years exp

Apartment List is dedicated to helping renters find their ideal homes. As a B2C Content Writer, you will create engaging content that guides renters through their journey, enhancing brand trust and awareness.

MarketplaceReal EstateRentalRental PropertySearch Engine
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Growth Opportunities

Responsibilities

Own the Apartment List blog content strategy — from planning to publishing — targeting awareness and consideration stages of the renter journey
Write high-quality blog articles, guides, and resources that inform, engage, and build trust with renters
Partner with our product marketing, organic social, and growth teams to create content that drives brand awareness, traffic, and engagement
Maintain a strong understanding of SEO and AEO best practices, applying them to maximize visibility and authority
Conduct ongoing research into renter needs, market trends, and competitive content gaps to inform your editorial approach
Collaborate with design to bring content to life visually — from graphics and layouts to interactive formats
Track and analyze content performance, using insights to refine strategy and continually improve impact
Contribute new ideas for innovative renter content, from series and seasonal campaigns to interactive tools
Maintain and evolve Apartment List’s brand voice across all renter-facing touchpoints to ensure consistency and connection

Qualification

B2C content writingSEOAEO knowledgeResearch skillsCMS familiarityProject management toolsAI tools usageAttention to detailStorytelling skills

Required

3+ years of experience as a B2C content writer or content marketer, ideally with a focus on lifestyle, housing, or consumer tech
Strong research skills and the ability to quickly become a subject matter expert on new topics
Excellent writing, editing, and storytelling skills — clear, conversational, and grounded in empathy
Working knowledge of SEO and AEO, and how to write for both people and algorithms
Familiarity with CMS platforms and project management tools
Comfort using AI tools to streamline and enhance the writing process (not replace it)
Strong attention to detail, organization, and follow-through
Passion for making renting easier, more transparent, and more human

Company

Apartment List

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Apartment List is a smart, simple and seamless renting platform that’s dedicated to making the process fair and transparent for all.
dateFounded in 2009
location
San Francisco, California, USA
people-size201-500 employees
web-link
http://www.apartmentlist.com

Funding

Current Stage
Late Stage
Total Funding
$169M
Key Investors
Janus Henderson InvestorsCanaan PartnersMatrix
2020-12-21Series D· $60M
2018-01-17Series C· $50M
2016-11-03Series B· $30M

Leadership Team

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Matthew Woods
Chief Executive Officer
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John Kobs
Founder & Chairman
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Recent News

canaan
Canaan Partners Portfolio
2025-12-03
Apartment List
How Apartment List Helps Properties
2025-11-28
PR Newswire
Apartment List Partners with Airbnb to Help Renters Earn Extra Income Through Airbnb-friendly Apartments
2025-11-14
Company data provided by crunchbase