Apply on Employer Site

LEARFIELD · 1 hour ago

Business Development Manager - Kansas State

Manhattan, KS

Full-time

Onsite

Mid Level

4+ years exp

LEARFIELD is seeking a motivated and relationship-driven sales professional to join their growing sponsorship team. The Business Development Manager will manage existing client relationships and drive growth by actively building a new business pipeline, while collaborating with internal teams and university stakeholders to deliver impactful campaigns that align with partner goals.

Brand MarketingHigher EducationMarketingSponsorshipSportsTicketing

Responsibilities

Meet and/or exceed assigned revenue goals by developing and selling integrated sponsorship packages

Manage a defined book of business, including full sales cycle ownership for renewals and new business deals

Build, present, and negotiate proposals across digital, social, broadcast, in-venue, and experiential platforms

Develop relationships with local, regional, and national partners to highlight the value of collegiate sponsorships

Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both LEARFIELD and the university

Collaborate with internal teams to execute partner deliverables in alignment with contract terms and brand standards

Maintain accurate records of sales activity and pipeline progress in CRM systems

Support the development of year-end recaps and participate in renewal planning discussions

Attend and contribute to game day operations and client hospitality events, including occasional nights and weekends

Stay informed on industry trends and best practices, brand activations, digital marketing tools, and emerging sponsorship platforms

Perform other related duties as required

Qualification

Sales experienceClient relationship managementCommunication skillsCRM systemsSports sponsorship experienceMarketing solutions familiarityPresentation skillsNegotiation skills

Required

4+ years of sales experience with a focus on building and maintaining client relationships

Demonstrated ability to manage multiple priorities and meet/exceed sales goals

Strong communication and presentation skills with a customer-first approach

Comfort navigating CRM systems and working within a performance-driven sales environment

Ability to work evenings and weekends as needed for game days and events

Preferred

Experience in sports sponsorship or media sales (radio, signage, social, digital, etc.)

Familiarity with marketing solutions that include digital and experiential assets

Bachelor's degree from an accredited four-year college or university

Benefits

Medical

Dental

Vision

Health Savings Account

Life Insurance and Other Insurance Plans

Flexible Paid Time Off (minimum 10+ days annually)

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Company

LEARFIELD

Glassdoor3.9

Learfield empowers businesses and universities by connecting big brands to the excitement, passion, tradition and fun of college sports. It is a sub-organization of Learfield Communications.

Founded in 1972

Plano, Texas, USA

1001-5000 employees