Ogilvy Health · 1 month ago
Director, Influencer
New York, New York
Full-time
Onsite
Director/Executive
$100K/yr - $230K/yr
10+ years expOgilvy is a global agency network known for its creative excellence and effectiveness. As the Director of Influencer, you will lead influencer strategy and execution for a major food and beverage account, driving impactful social strategies and managing influencer relationships to enhance brand storytelling.
AdvertisingHealth CareMarketingPharmaceutical
Responsibilities
Develop and execute influencer program and distribution strategies
Partner with agency leads across the network and an array of brands, working cross-functionally across integrated agency teams (IAT), to prepare cohesive thinking across campaigns and activations
Lead creative storytelling and ideation for co-creation initiatives, developing and conducting compelling influencer briefs for creatives and influencers
Establish and maintain relationships with key contacts within the influencer space while also ensuring that client/agency relationships exist on multiple levels and grow over time
Oversee research, identification, and relationship management with influencers that help meet brand goals via influencer partnerships
Analyze and assess campaigns to provide valuable insights and opportunities
Remain on the pulse of influencer marketing trends to ensure creative, maximum exposure
Efficiently and effectively plans and manage influencers at large-scale events
Manage and delegate tasks to junior support staff, fostering their growth and ensuring efficient project execution
Qualification
Required
Minimum of 10+ years of experience in social media influencer strategy and execution, with a strong background in CPG, including Beauty/CPG; experience in driving talent partnerships
Proven ability to develop meaningful influencer relationships that result in authentic story-telling that drive impact
Proven ability to identify relevant influencers and conduct effective outreach
Strong project management skills with attention to detail
Experience with paid social media in support of influencer campaigns
Proven ability to shepherd the development of legal contracts with influencers
Experience working with influencer and content management tools
Understands influencer search tools and platforms to assess the effectiveness of an influencer
Proven ability to build influencer strategies from scratch, driving innovation and impact
Demonstrated experience in managing budgets, capacity planning, and business planning
Exceptional client-facing skills, with proven experience presenting and influencing senior leaders
Strong financial acumen
Proven ability in internal team management and cross-functional collaboration across integrated agency teams (IAT)
Strong creative storytelling and ideation skills, particularly for co-creation initiatives
Preferred
Experience in food and beverage a plus, but not required
Benefits
We offer a competitive benefits package
Company
Ogilvy Health
Ogilvy Health is a marketing and advertising agency that specializes in the health care industry.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Mario Muredda
CEO
Shannon Walsh
Chief Operating Officer
Recent News
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