Apply on Employer Site

Sentry · 10 hours ago

Paid Search Manager

Nashville, TN

Full-time

Hybrid

Senior Level

5+ years exp

Sentry is a leading mutual insurance company that prides itself on its long track record of success and commitment to employee satisfaction. The Paid Search Manager will leverage data-driven insights to optimize paid search and email campaigns, driving customer acquisition and sales growth while providing actionable reporting to senior leadership.

Insurance

Responsibilities

Lead the development, planning, and optimization of SEM campaigns across Google, Bing, and all connected properties to achieve sales and growth objectives

Own the strategy and execution for targeted email programs, ensuring campaigns are effectively planned, implemented, quality assured, and optimized for performance

Manage and optimize email campaigns against defined KPIs such as cost per acquisition (CPA), cost per lead (CPL), and conversion rates

Utilize advanced analytics to measure channel effectiveness, inform budget allocation, and enhance campaign return on investment (ROI)

Conduct ongoing testing of messaging, creative, targeting, and audience segmentation to identify new opportunities for growth

Provide regular performance reporting, insights, and actionable insights to senior leadership to inform decision making and future strategy

Collaborate closely with the purchased leads team and other cross-functionally to drive efficiency and effectiveness across lower funnel acquisition tactics

Collaborate with internal stakeholders across the organization to ensure campaigns align with corporate goals and adhere to industry regulations

Stay current on emerging trends, tools, and best practices in search engine marketing, email marketing, and digital acquisition to enhance program effectiveness

Qualification

Google AdsBing AdsEmail MarketingData InterpretationCRM IntegrationLeadershipCollaborationAttribution PlatformsRegulated IndustriesCommunicationTeam Management

Required

Bachelors Degree in Marketing, Business, or related field, or equivalent work experience

Minimum of 5 years related work experience

Strong analytical mindset with ability to interpret data and optimize performance

Excellent leadership, communication, and collaboration skills

Preferred

Management experience and experience in building a team is highly preferred

Experience in Google Ads, Google Ads Editor, Bing Ads, Google Merchant Center, Google Analytics 4, Google Tag Manager, Search Ads 360, and Looker Studio

Experience managing targeted email through ESPs such as Salesforce Marketing Cloud, Adobe Campaign, or HubSpot

Familiarity with attribution platforms (e.g., Neustar, Visual IQ)

Experience integrating SEM with CRM and audience targeting solutions

Familiarity with regulated industries such as insurance or financial services

Benefits

Flexibility through a scheduled Hybrid work model

In-office workspace and materials for your home office

Meal Subsidy available for associates who report to an office

401(K) plan with a dollar-for-dollar match on your first eight percent, plus immediate vesting

Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program

Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off

Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits

Well-being and Employee Assistance programs

Sentry Foundation gift matching program

Company

Sentry

Glassdoor3.5

In 1904, members of the Wisconsin Retail Hardware Association founded their own insurance company—one built on mutual support, shared strength, and a commitment to service.

Founded in 1904

Stevens Point, WI, US

5001-10000 employees