eBay · 13 hours ago
Sr Dir, Live Category Activation
San Jose, CA
Full-time
Hybrid
Director/Executive
$234K/yr - $312K/yr
12+ years expeBay is a global ecommerce leader committed to reinventing the future of ecommerce. The Senior Director, Live Category Activation will lead the development and execution of live commerce strategies, ensuring engaging experiences for buyers and sellers while driving scalability and consistency across eBay's live categories.
AuctionsE-CommerceInternetMarketplaceRetail
Responsibilities
Build and scale Live categories and business in North America
Develop and execute playbooks, strategy for different Live “formats” and category playbooks to scale eBay Live across multiple categories
Set the seller and buyer segments and strategy for eBay Live to scale supply, demand and platform
Manage end-to-end execution for content and programming, activations, and IRL events
Partner with core category leaders, marketing, and operations to align on inventory, content, and pricing strategies
Develop and execute live commerce activation strategies across multiple categories
Partner with category leaders, marketing, and operations to align on inventory, content, and pricing strategies
Scale eBay Live programming into a globally replicable model
Build scalable playbooks and seller training for using eBay Live tools
Lead creative testing and highlight activations (e.g., eBay Live Studio, Black Friday pilots)
Explore opportunities to build or enhance a content studio to support live commerce
Establish frameworks to expand successful U.S. programs globally
Drive strong collaboration between category, business development, and operations teams
Serve as the thought leader on how eBay brings category strategy to life through live formats
Qualification
Required
12+ years of experience in ecommerce, live commerce, digital retail, or related strategic leadership roles
Proven ability to translate business strategy into consumer-facing programs or activations
Strong leadership and team management experience with cross-functional collaboration skills
Deep understanding of content, storytelling, and live shopping engagement strategies
Experience developing scalable playbooks and frameworks for seller enablement
Demonstrated creativity, strategic agility, and operational excellence
Ability to thrive in a fast-moving, ambiguous environment and deliver measurable results
Benefits
Target bonus
Restricted stock units
Full range of medical benefits
Financial benefits
401(k) eligibility
Various paid time off benefits
PTO
Parental leave
Company
eBay
eBay is a global online marketplace enabling users to buy, sell, and auction new or used items across various categories.
10001+ employees
H1B Sponsorship
eBay has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (572)
2024 (883)
2023 (779)
2022 (682)
2021 (748)
2020 (766)
Funding
Current Stage
Public CompanyTotal Funding
$1.16BKey Investors
Benchmark
2022-11-07Post Ipo Debt· $1.15B
1998-09-24IPO
1998-01-01Series Unknown
Leadership Team
Jamie Iannone
CEO
Alex Kazim
VP, GM eBay Services
Recent News
Digital Commerce 360
2026-01-23
2026-01-22
Company data provided by crunchbase