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CEX.IO · 1 month ago

User acquisition manager

United States

Full-time

Remote

Mid Level

3+ years exp

CEX.IO is a fintech company looking for a User Acquisition Manager who will drive growth through effective paid advertising strategies. The role involves optimizing advertising campaigns, collaborating with cross-functional teams, and analyzing campaign effectiveness to inform future strategies.

BitcoinFinanceFinTech

Responsibilities

Optimize and enhance advertising campaigns to identify opportunities for specific product types and audiences to increase conversion and ROI

Build out A/B tests and testing plans

Understand the marketing funnel and main metrics, optimize, analyze, and improve them

Collaborate closely with the Marketing Team, Developers, Designers, and Copywriters for ad creation

Searching for new potential traffic sources and connecting additional advertising platforms

Quickly analyze and identify changes in key performance metrics, collaborating closely with the product team to determine underlying causes and drive data-informed decisions

Analyze the effectiveness of the campaign and use this data to inform future campaigns

Qualification

Google Ads managementApple Search AdsDigital marketing analyticsMicrosoft Ads experienceBudget managementUS market familiarityUpper-intermediate EnglishCommunication skillsCollaboration skills