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Hearst Newspapers · 1 month ago

KCRA TV Account Executive

3 Television Circle, Sacramento, CA, 95814, US

Full-time

Onsite

Mid Level

$70K/yr - $100K/yr

Hearst Newspapers is seeking an Account Executive for KCRA 3, the NBC-affiliate in Sacramento, CA. The role involves selling multiplatform advertising solutions with a focus on new business development, requiring strong interpersonal skills and a goal-oriented mindset.

AdvertisingJournalismMarketingNewsSocial Media

Responsibilities

Achieve established revenue expectations across multiple platforms

Proactively drive new business by prospecting and researching new accounts

Identify and cultivate local relationships to influence advertising purchasing decisions

Develop strategies for sales presentations for new and existing clients, using the powerhouse combination of television and digital platforms

Prepare and implement individual account strategies to grow current revenue from existing clients

Utilize research to support marketing solutions and customer goals

Keep current with industry trends and client business news

Keep sales management apprised of progress towards established revenue goals

Qualification

Sales experienceNew business developmentAnalytical skillsMicrosoft Office proficiencyCommunication skillsPresentation skillsWide Orbit proficiencyKantar proficiencyOne Domain/WO Media Office proficiencyMilitary trainingCollege degree