Senior Manager, Demand Generation jobs in United States
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Arketa · 1 month ago

Senior Manager, Demand Generation

positionNew York, NY
timeFull-time
remoteHybrid
senioritySenior Level
money$140K/yr - $180K/yr
date5+ years exp

Arketa is building the operating system for modern fitness and wellness, aiming to make wellness more accessible through their all-in-one platform. The Senior Manager, Demand Generation will lead the development and execution of the demand generation strategy with a focus on event-driven growth, managing various events and integrated marketing campaigns to drive pipeline and revenue.

FitnessHealth CareSoftwareWellness

Responsibilities

Own Arketa’s event strategy end-to-end, including webinars, partner events, workshops, industry conferences, customer events, and virtual experiences
Build quarterly event calendars aligned to pipeline goals, product launches, and persona needs
Manage all logistics, promotion, content development, follow-up, and ROI analysis for events
Evaluate and manage event sponsorships, speaking opportunities, and booth strategy for relevant trade shows
Develop integrated campaigns across email, paid media, content marketing, and events that drive MQL/SQL volume and revenue impact
Own and optimize the funnel from lead acquisition to meeting creation, partnering with RevOps and Sales
Build segmentation and nurture journeys that drive conversion and accelerate deal velocity
Analyze campaign performance, forecast pipeline contribution, and optimize for ROI and efficiency
Partner with Sales to align on ICP, outreach strategy, lead quality, and post-event follow-up
Collaborate with Product Marketing to ensure messaging clarity across all event and demand channels
Work with RevOps to implement tracking, attribution, scoring, and reporting frameworks
Manage external vendors, event partners, and contractors when needed

Qualification

B2B demand generationEvent strategyCampaign managementMarketing automation toolsProject managementData-drivenCollaborationCommunication skills

Required

5–8+ years of B2B demand generation experience, with strong specialization in events as a core growth lever
Proven track record of generating qualified pipeline through webinars, field events, user events, and conference sponsorships
Experience owning campaign strategy, execution, reporting, and optimization end-to-end
Strong project management and operational skills with the ability to run multiple programs simultaneously
Highly collaborative, data-driven, and comfortable working in a fast-paced startup environment
Excellent communication skills and ability to craft compelling narratives and event content

Preferred

Familiarity with event platforms, marketing automation tools (HubSpot preferred), analytics tools, and CRM systems (Salesforce)

Benefits

Comprehensive Medical, Vision and Dental Insurance
Unlimited PTO
Annual Company Offsites
Wellness Reimbursement
Catered Lunches/Snacks in NY

Company

Arketa

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Modern booking software for wellness businesses
dateFounded in 2020
location
New York, New York, USA
people-size51-200 employees
web-link
https://arketa.com

Funding

Current Stage
Growth Stage
Total Funding
$22.73M
Key Investors
Y Combinator
2025-06-06Series A· $15M
2022-12-13Seed· $7.6M
2020-08-25Seed· $0.12M

Leadership Team

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Joshua Archer
Co-Founder & CTO
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Recent News

Benzinga.com
Recent AI Funding Flows Into Four 'F's: Food, Fitness, Fashion, Finance
2025-06-16
Company data provided by crunchbase