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Axicom · 2 days ago

Connections Strategist (Account Director)

New York, New York, United States

Full-time

Hybrid

Mid, Senior Level

$75K/yr - $180K/yr

6+ years exp

Axicom is an award-winning global communications agency specializing in tech-driven brands. They are seeking an experienced Connections Strategist to develop comprehensive connection strategies and lead multi-channel campaigns that integrate paid, owned, and earned media. This role involves collaboration with creative teams and leveraging audience insights to drive impactful communication strategies.

Information TechnologyPublic RelationsTelecommunications

Responsibilities

Integrated Strategy Development: You'll lead the charge in developing comprehensive connection strategies. Think big: taking a core creative idea and seamlessly integrating it across paid, owned, and earned media (digital ads, social, content, PR, influencers, SEO) – often with a dose of calculated bravery to explore new frontiers

Creative Amplifier: Work hand-in-hand with creative teams from concept to launch. Your mission? Ensure our "big ideas" aren't just impactful, but also perfectly adapted and optimized for maximum resonance in every channel. You'll help architect ideas built for multi-channel success, embodying that Futurist, not Follower mindset

Cultural & Media Navigator: You're the go-to expert on current media trends, platform algorithms, emerging tech, and how audiences consume content. Your deep dive into the broader cultural landscape will inform our strategies, ensuring our ideas grab attention and stay ahead of the curve

Insight Hunter: You love digging into audience data and exploring the internet for fresh insights that spark creative genius. You'll leverage research and cultural cues to pinpoint key audience segments, understand their motivations, and nail the most effective channels and messaging to truly engage them

Channel Whisperer: You'll advise on best practices for content formats, distribution tactics, and engagement strategies, custom-tailored for each platform. You're a pro in owned social or earned PR media, and you know your way around the paid media space, always seeking innovative ways to optimize performance

Performance Driver: Partner with our analytics teams to define KPIs, track campaign performance, and offer strategic recommendations for continuous optimization and future planning. Your insights will fuel our next acts of calculated bravery

Collaboration Catalyst: You're the central hub, connecting creative, media planning, PR, social, and analytics teams. You'll foster a cohesive, integrated approach to campaign development, even working with external agencies to ensure ideas flow perfectly to the right audiences

Communication & Concept Ideator: You can articulate complex strategies clearly and persuasively to anyone, from internal teams to clients. You're also a natural at facilitating creative brainstorms, cultivating an environment where ideas flourish and are strategically shaped, always encouraging that future-forward thinking

Qualification

Integrated Strategy DevelopmentCross-channel strategiesMedia trends expertiseData-driven insightsMarketing technology platformsCommunicatorNatural collaboratorCreative brainstormingProject management

Required

6-8 years of progressive experience in integrated, media, or digital strategy, with a proven track record of successful multi-channel campaigns and calculated bravery

Deep understanding of the paid, owned, and earned media ecosystem, leveraging insights from PR and paid media to drive big ideas and a Futurist, not Follower approach

Exceptional strategic and analytical skills, adept at translating abstract concepts into concrete plans and making data-driven recommendations

Excellent communicator and natural collaborator, capable of building strong relationships and adapting messages for diverse audiences

Thrives in fast-paced environments, expertly managing multiple projects simultaneously, and driven by a passion for creativity and innovation