Circana · 1 day ago
Client Insights Vice President - Hybrid: Richmond, VA
Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies. The Client Insights Vice President plays a strategic role in delivering actionable insights and consultative solutions for a major tobacco client, focusing on strengthening relationships and driving growth opportunities.
Market Research
Responsibilities
Strengthen client relationships and expand engagement beyond current scope; act as a trusted advisor to senior stakeholders
Build new relationships within the client organization to broaden Circana’s influence and uncover new opportunities
Drive business development by identifying growth opportunities and leading proposal development; apply proven selling capabilities to secure expanded engagements
Leverage Circana data and strong analytical capabilities to uncover impactful insights and inform business strategies that drive client performance
Deliver insights that address key marketing issues such as new product launches, line extensions, pricing, trade spend, and retail execution using Circana’s Liquid Data® platform and extensive data assets including Point-of-Sale (POS), Frequent Shopper Program (FSP), Supply Chain, Household Panel, and Experian demographic data
Promote, develop, and deliver analytics-based syndicated and custom business solutions in partnership with HQ subject matter experts
Assess when and how to customize solutions for unique client business issues; recommend long-term changes to methodology and approach
Serve as a client advocate and liaison to Circana’s Product Management, Strategic Analytics, Consumer & Shopper, Media Solutions, In-Store Solutions, Technology, and Operations teams
Provide industry thought leadership and represent Circana at client and industry forums
Lead strategic problem-solving and innovation initiatives to drive client adoption of Circana solutions
Manage complex projects and ensure alignment with client objectives while fostering continuous improvement in processes and deliverables
Qualification
Required
10+ years of progressive experience with a strong understanding of manufacturer and retailer dynamics, having worked in one or more of the following: Retail (any channel), Consumer Packaged Goods, Brokerage
Tobacco industry experience required
Strong relationship-building skills, executive presence, and proven selling capabilities to expand engagement and secure new opportunities
Experience leveraging Circana data and analytics to uncover insights and inform business strategies
Proven ability to develop and execute client relationship strategies and architect business proposals that integrate Circana's services and solutions
Demonstrated success in driving C-level engagements across core CPG issues (brand development, category management, marketing)
Ability to quickly assess complex client issues, identify root causes, and translate vision into actionable solutions
Track record of creating and implementing innovative solutions that drive revenue growth and deliver measurable impact
Bachelor's Degree in related field
Benefits
Paid time off
Medical/dental/vision insurance
401(k)
Company
Circana
Circana consults on the complexities of customer behavior.
H1B Sponsorship
Circana has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (53)
2024 (37)
2023 (32)
Funding
Current Stage
Late StageTotal Funding
$1.2BKey Investors
Vestar Capital Partners
2024-04-23Private Equity· $1.2B
Recent News
Gifts & Decorative Accessories
2026-01-25
2026-01-22
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