Common Thread Collective · 2 months ago
VP of Go To Market Design
Newport Beach, CA
Full-time
Hybrid
Director/Executive
$190K/yr - $230K/yrCommon Thread Collective is focused on building the next generation of legendary brands. The VP of Go To Market Design is responsible for crafting the narrative and commercial packaging that define how the company presents its value to the market, collaborating with various teams to create compelling offers that drive customer acquisition and renewal.
AdvertisingE-CommerceMarketing
Responsibilities
Own the complete go to market story and ensure alignment across Sales, Marketing, Product, and Service. Build a unified commercial narrative that the entire organization can repeat with clarity
Create and package service offerings that support renewals, upsells, and new business. Map operator pain points to CTC's capabilities and translate them into compelling value propositions
Develop executive level presentations with strong structure, persuasive storytelling, and visual polish. Raise the standard of all external facing materials
Evaluate the agency, SaaS, and hybrid landscape. Identify differentiation opportunities and incorporate insights into pricing logic, positioning, and messaging
Demonstrate deep comfort with ecommerce economics and operator decision making, including acquisition strategy, CAC, LTV, creative requirements, and P and L structure
Process complex inputs quickly and convert them into clear, persuasive narratives. Distill ambiguity into simple, actionable concepts
Work across teams with confidence and diplomacy. Balance strategic leadership with hands on execution to keep projects aligned and moving forward
Communicate with clarity, precision, and confidence in all formats. Influence stakeholders through strong logic, clean storytelling, and grounded recommendations
Comfort using AI tools to accelerate synthesis, enhance narrative development, and generate early drafts of presentations or offer structures. Able to integrate AI into workflows without sacrificing accuracy or strategic rigor
Experience building simple financial or strategic models that support pricing logic, offer design, or competitive positioning. Able to structure inputs and outputs cleanly to help guide decision making
Ability to interpret performance data, run directional analyses, and apply statistical reasoning to strengthen arguments in presentations. Comfortable identifying meaningful patterns and avoiding false signals
Ability to query data from internal systems or databases to support storytelling in decks. Comfortable pulling metrics, cleaning data, and shaping insights that drive a stronger narrative
Experience running structured working sessions that shape customer insights, refine messaging, or build consensus on offer design
Demonstrated ability to guide senior stakeholders toward a clear point of view. Uses strong logic and communication to create alignment in high stakes environments
Qualification
Required
Fluent in ecommerce fundamentals
Skilled in synthesizing complex ideas
Capable of producing executive level materials that combine strategic clarity with visual excellence
Committed to making decisions rooted in research, data, and insight
Prepare thoroughly and bring clarity into every interaction
Consistently deliver work that is accurate, polished, and strategically aligned
Set expectations clearly and protect your time so that high priority work receives full focus
Approach challenges with curiosity and a desire to improve
Follow through on your commitments and operate with high personal integrity
Passionate about building next generation ecommerce solutions
Gather context before meetings so your contributions elevate the conversation
Communicate in a way that makes complex ideas easy for others to understand
Document your thinking and build systems that scale your output
Look for ways to sharpen our message and improve the customer experience
Consistently pursue improvement without waiting to be prompted
Inspire excellence through your own craft, taste, and discipline
Put in the reps to master your domain
Take one hundred percent ownership of outcomes and do not default to blame
Elevate cross functional work through clarity, structure, and strong communication
Own the complete go to market story and ensure alignment across Sales, Marketing, Product, and Service
Create and package service offerings that support renewals, upsells, and new business
Develop executive level presentations with strong structure, persuasive storytelling, and visual polish
Evaluate the agency, SaaS, and hybrid landscape
Demonstrate deep comfort with ecommerce economics and operator decision making
Process complex inputs quickly and convert them into clear, persuasive narratives
Work across teams with confidence and diplomacy
Communicate with clarity, precision, and confidence in all formats
Demonstrated ability to guide senior stakeholders toward a clear point of view
Preferred
Comfort using AI tools to accelerate synthesis, enhance narrative development, and generate early drafts of presentations or offer structures
Experience building simple financial or strategic models that support pricing logic, offer design, or competitive positioning
Ability to interpret performance data, run directional analyses, and apply statistical reasoning to strengthen arguments in presentations
Ability to query data from internal systems or databases to support storytelling in decks
Experience running structured working sessions that shape customer insights, refine messaging, or build consensus on offer design
Benefits
401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
TIME OFF | When you're at CTC, you're firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually
Company
Common Thread Collective
Common Thread Collective is an eCommerce growth agency that exists to help entrepreneurs achieve their dreams.
Founded in 2012
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
The Acacia Group
2025-07-15Series Unknown
Leadership Team
Taylor Holiday
Chief Executive Officer
Recent News
2023-12-22
2023-12-22
Company data provided by crunchbase