CRM Operations Manager jobs in United States
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bet365 · 2 months ago

CRM Operations Manager

positionDenver, CO
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$95K/yr - $125K/yr

bet365 is one of the world's leading online gambling companies, revolutionizing the industry since 2000. The CRM Operations Manager will focus on optimizing the customer journey and enhancing the overall customer experience while supporting the broader CRM team through strategic roadmaps and lifecycle communications.

GamblingLeisure

Responsibilities

Leading the lifecycle marketing strategy and execution, and support go-to market strategy
Scaling executional capacity by establishing best in class operational processes and creating efficiencies within CRM systems and promotional fulfilment
Owning and overseeing end-to-end setup and fulfillment of cross-channel campaigns (email, push, in-app) for promotional campaigns and lifecycle user journeys
Fostering a data-driven culture by employing A/B testing and other testing methods
Implementing localized CRM strategies and messaging, delivering high-quality campaign roadmaps in a timely manner
Establishing and tracking KPIs engagement metrics, to measure CRM campaign success
Managing and developing a high-performing team, providing guidance and support to achieve CRM goals
Presenting reports and territory insights to senior stakeholders, highlighting CRM campaign impacts, success, and recommendations
Monitoring industry best practices and competitor trends to ensure CRM plans are relevant and delivered to the highest possible standard
Liaising with key stakeholders and other marketing departments to maximize opportunities and achieve departmental objectives

Qualification

CRM expertiseCustomer Data PlatformsOperational processesOnline gambling knowledgeProject managementAnalytical skillsTeam managementEffective communicationCollaboration skills

Required

Proven experience working in CRM related roles, experience leading a team is preferred
Comprehensive knowledge of Customer Data Platforms such as Optimove, or Execution Platforms such as Braze is essential
Experience in developing and implementing complex and efficient operational processes
Deep understanding of the online gambling industry and main competitors
Proven track record of delivering growth through lifecycle and retention strategies
Experience with planning, project management, execution and evaluation against target metrics
Results driven with the desire to test, re-evaluate, optimize, and test again
Ability to work under pressure, use own initiative and deliver results to meet the needs of stakeholders
Experience collaborating across departments and building relationships
Effective communication skills, both written and verbal at all levels

Company

bet365

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Glassdoor3.6
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Bet365 is an online gambling company that offers comprehensive in-play services for its clients.
dateFounded in 2001
location
Stoke-on-trent, Stoke-on-Trent, GBR
people-size5001-10000 employees
web-link
http://www.bet365.com

Funding

Current Stage
Late Stage

Leadership Team

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Stefano Nova
Chief Executive Officer - Marketing Malta
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Recent News

Morningstar.com
Hacksaw Gaming and bet365 Celebrate New Expansion in Pennsylvania
2026-01-11
Yahoo Finance - Business Finance, Stock Market, Quotes, News
Bet365 boss rakes in huge £280m pay packet despite weaker profits
2025-12-24
London Evening Standard
Bet365 boss Denise Coates rakes in £280m pay packet despite weaker profits
2025-12-24
Company data provided by crunchbase