Wirex · 2 months ago
Chief Growth & Marketing Officer
United States
Full-time
Remote
Director/ExecutiveWirex is a pioneering company in the crypto space, aiming to make digital money mainstream. They are seeking a Chief Growth & Marketing Officer to drive growth across their crypto, retail, and payments ecosystem, focusing on user acquisition, brand strategy, and data-driven marketing.
AppsBlockchainCryptocurrencyFinancial ServicesFinTechMetaversePersonal Finance
Responsibilities
Design and implement end-to-end growth strategies to accelerate user and partner acquisition, engagement, and retention across B2C, B2B, and B2C2B channels
Identify new market opportunities, partnerships, and commercial models that strengthen customer lifetime value and drive business expansion
Operate as both strategic architect and hands-on executor, ensuring a direct link between strategy, implementation, and measurable results
Define, evolve, and protect the company’s brand identity across all markets and customer types
Lead the development and execution of integrated marketing campaigns, spanning digital, social, influencer, community, PR, and event channels
Inspire and lead a small but high-performing marketing team, setting clear priorities and fostering creativity, accountability, and innovation
Lead with evidence, using data, metrics, attribution models, and analytics to guide decisions and demonstrate ROI
Implement frameworks for growth experimentation and A/B testing, embedding a culture of continuous learning and performance optimisation
Build dashboards and reporting structures that connect marketing impact to financial and commercial outcomes
Manage a lean but effective marketing budget, prioritising initiatives with the greatest growth impact
Present compelling, data-backed business cases for increased investment where measurable opportunity exists
Partner with key executives to align marketing and growth strategies with company-wide objectives
Collaborate with Product, Engineering and Risk & Compliance teams to co-ordinate launches, messaging, and market positioning
Ensure the marketing and growth function operates as a strategic pillar of the business, not a support function
Stay ahead of emerging trends across crypto, fintech, retail, Web3, and AI, identifying new tools and platforms to enhance customer engagement and brand presence
Represent the brand externally as a thought leader, building credibility and influence within the digital asset and retail sectors
Qualification
Required
Proven track record of driving growth and brand development across crypto, fintech or digital payment sectors
Direct experience in B2C, B2B, and B2C2B go-to-market models and growth funnels
Deep understanding of crypto and blockchain user behaviour, regulatory environments, and digital community dynamics
Strong grounding in data-driven marketing, performance analytics, and ROI-based decision-making
A leader who is hands-on, resourceful, and unafraid to 'muck in' alongside the team
Skilled at operating with lean budgets while achieving maximum impact through creative efficiency
Excellent leadership, communication, and stakeholder management skills, capable of influencing diverse teams and geographies
Financial literacy and commercial mindset to translate marketing activities into clear business outcomes
Benefits
Enhanced vacation + Public Holidays.
Birthday and Service Anniversary off each year.
Paid Charity Day.
Remote working and flexible hours.
Annual Training Allowance.
Extensive opportunity to grow your career and professional development at an innovative FinTech.
Company
Wirex
Wirex is a digital payment platform that aims to make crypto and traditional currencies equal and accessible to everyone.
Founded in 2014
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$27.77MKey Investors
SBI Group
2021-12-10Series B· $19.91M
2020-09-21Equity Crowdfunding· $4.67M
2017-03-06Series A· $3M
Leadership Team
Dmitry Lazarichev
Co-Founder & Co-CEO
Pavel Matveev
Co-Founder & Co-CEO
Recent News
Electronic Payments International
2026-01-07
2026-01-06
Company data provided by crunchbase