Hook + Ladder Digital · 2 months ago
Growth & Performance Specialist
United States
Full-time
Remote
Entry, Mid Level
2+ years expHook + Ladder Digital is seeking a Growth & Performance Specialist who will drive measurable growth for multi-location clients. This role involves leading email and paid media strategies, optimizing campaigns, and collaborating with teams to deliver impactful results.
AdvertisingAnimationBrand MarketingSocial Media MarketingWeb Design
Responsibilities
Plan, execute, and optimize full-funnel campaigns across platforms like Paytronix, Klaviyo, Meta, TikTok, and Google
Analyze data, run A/B tests, and translate insights into smart, actionable strategies
Manage the technical side of email — segmentation, automation, testing, and reporting
Stay on top of platform updates, new tools, and emerging best practices
Own budgets and pacing across campaigns
Qualification
Required
2–4+ years of hands-on experience in performance marketing (agency or multi-client setting preferred)
Skilled in email marketing operations. Segmentation, automation, testing, reporting (tools like Paytronix, Klaviyo, or similar)
Executed campaigns across at least 3 paid media channels: Meta, Google, TikTok, YouTube, StackAdapt, or Bing
Fluent in analytics & reporting tools: GA4, Google Tag Manager, Looker Studio, and know your way around UTM tracking
Strong collaborator and communicator, aligning execution with strategy while moving fast without sacrificing quality
Technically fluent, comfortable with campaign logic, tokens, attribution, and troubleshooting tracking or delivery issues
Full professional proficiency in English (C1+)
AI & tool-savvy, always looking for smarter ways to ideate, report, or execute
Proactive, structured, resourceful, and thrive in fast-moving environments
Preferred
Experience with franchise or multi-location businesses (QSR, retail, hospitality)
Worked in agency or multi-account environments with tight timelines
Familiar with Firebase, push notifications, or multi-channel automation
Understand data privacy and first-party data strategies
Speak Spanish or French
Campaign QA or technical troubleshooting experience
Used AI tools for reporting, creative ideation, or media optimization
Hold certifications in Google Ads, Meta Blueprint, Klaviyo, or similar
Benefits
Profit-sharing program — When you win, we win!
Flexible PTO (yep, really).
100% Remote – Work from anywhere.
Tons of Autonomy – We trust you to own your work.
Company
Hook + Ladder Digital
We help high growth brands win market share by surrounding their in-house marketing leader with a fractional marketing team of experts, so they have an A-team to rely on without the headache of hiring, training, and people management.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Tonny Lam
CEO & Co-Founder
Caleb Clark
Chief Partnership Officer & Co-Founder
Company data provided by crunchbase