SharkNinja · 3 days ago
Creative Director, Copy - Shark Beauty
Needham, MA
Full-time
Hybrid
Director/Executive
$121K/yr - $238K/yr
10+ years expSharkNinja is a global product design and technology company known for its innovative lifestyle solutions. They are seeking a visionary Creative Director, Copy for Shark Beauty, responsible for leading the creative development across Haircare and Skincare, shaping product narratives, and executing the brand's creative vision.
BeautyConsumer ElectronicsConsumer GoodsRetail
Responsibilities
Collaborate with the Art Creative director to develop and implement Shark Beauty’s Brand: tone of voice, beauty POV, and overall language
Develop and maintain a cohesive creative strategy that aligns with Shark Beauty’s brand and product values and business goals
Develop Big ideas for product launches
Translate product features and benefits into compelling propositions that differentiate Shark Beauty in the market
Lead and inspire a multidisciplinary creative team, including designers, copywriters, and external partners
Partner closely with crossfuntional teams to ensure that products tell a unique story full funnel
Ensure all creative work defines Shark Beauty as a leading brand within the beauty category and maintains a clear and consistent tone and look across channels
Be a “Ninja” during the creative process and not afraid to take risks
Be a champion of AI tools and inspire the team to lean into the new and available tools
Craft compelling narratives that showcase the innovation and benefits of Shark Beauty products
Work collaboratively with Product Development, Engineering, CI and Marketing teams to ensure product stories are communicated effectively across all consumer touchpoints
Must have the ability to iterate and pivot throughout the creative process to ensure final work delivers a HROS
Oversee the design and development of innovative, functional, and visually appealing packaging that aligns with the product story and brand aesthetics
Drive the creation of upper-funnel digital and social content product stories, including paid media, organic campaigns, and influencer collaborations
Leverage consumer insights to create engaging and shareable content that builds the product awareness
Partner with cross-functional teams, including CI, Marketing, Product Development, Engineering and Sales, to ensure creative initiatives support overall business objectives
Manage relationships with external agencies, freelancers, and other creative vendors
Work in a fast-paced, collaborative environment where creativity and impact are valued
Opportunity to lead the creative direction for a growing brand with a global presence
If you are in NYC you must travel to HQ in Massachusetts weekly
Qualification
Required
10+ years of experience in a creative leadership role, preferably within beauty, consumer products, or lifestyle brands
Proven expertise in product storytelling, packaging design, and digital/social campaigns
Strong portfolio showcasing innovative and impactful creative work
Deep understanding of beauty consumer trends, digital platforms, and upper-funnel marketing strategies
Exceptional leadership and team management skills, with the ability to inspire and motivate creative teams
Excellent communication and presentation skills, with the ability to articulate creative concepts to stakeholders
Highly collaborative and adaptable, with a strategic mindset and a hands-on approach to execution
Proficiency in creative tools and software (e.g., Adobe Creative Suite) and familiarity with emerging technologies and platforms
Benefits
Medical insurance
Dental insurance
Vision insurance
Flexible spending accounts
Health savings accounts (HSA) with company contribution
401(k) retirement plan with matching
Employee stock purchase program
Life insurance
AD&D
Short-term disability insurance
Long-term disability insurance
Generous paid time off
Company holidays
Parental leave
Identity theft protection
Pet insurance
Pre-paid legal insurance
Back-up child and eldercare days
Product discounts
Referral bonus program
And more
Company
SharkNinja
SharkNinja is a consumer goods company that offers beauty, home care, kitchen appliances, and outdoor electronic products.
1001-5000 employees
H1B Sponsorship
SharkNinja has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (40)
2024 (33)
2023 (18)
2022 (22)
2021 (29)
2020 (24)
Funding
Current Stage
Public CompanyTotal Funding
$1.2BKey Investors
CDH Investments
2025-08-20Post Ipo Secondary· $638M
2024-03-19Post Ipo Secondary· $272.13M
2023-12-04Post Ipo Secondary· $286.47M
Leadership Team
Mark Barrocas
Chief Executive Officer
Adam Quigley
EVP, Chief Financial Officer
Recent News
2026-01-07
2026-01-07
2026-01-07
Company data provided by crunchbase