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The Bardstown Bourbon Company · 4 hours ago

Associate Brand Manager

Louisville, KY

Full-time

Onsite

Entry, Mid Level

2+ years exp

The Bardstown Bourbon Company is redefining whiskey with innovative brands and a commitment to transparency. The Associate Brand Manager will play a crucial role in shaping and executing the brand strategy, engaging with consumers, and driving brand growth across various channels.

Food and BeverageWine And Spirits

Responsibilities

Be a thought-leader in consumer insights; consistently understanding, monitoring, and reporting on consumer demographics, behavior and trends, as well as the evolving competitive landscape. Use this insight to optimize current programs and build stronger future brand strategies

Support the development of the annual Integrated Brand Plan - which will build mental and physical availability for the brand in the coming year

Lead the quality execution of the Integrated Brand Plan by engaging and inspiring our full system behind the strategy, using robust project management skills to deliver key tactics and programs, and continuously monitoring performance against KPI’s to recommend optimizations to the plan

Conduct After-Action Reviews on key initiatives and investments to drive continuous improvement

Support the New Product Development process, from packaging & label development through to developing coordinated activation & communication programs to maximize in-market success and earned media coverage

Engage directly with the brand’s key agency partners, ensuring momentum of key project deliverables, through strong project management and effective communication

Execute a fully integrated omni-channel communication program, as a core element of the Annual Integrated Brand Plan

Support planning and implementation of paid media/advertising across channels

Support creative media campaign ideation and development in accordance with brand standards and established objectives, as defined by the Group Brand Director

Support the creation and execution of Full System Execution (FSE) programs (1-2 per calendar year), ensuring strong engagement and commitment across the network

Engage Field Sales Team on local media investment as needed

Lead reporting and analysis on engagement, audiences, and campaigns

Deliver commercial programs to sales and distributor teams that support brand priorities

Support the creation and development of all sales materials, including POS, merchandise and selling information

Create content & user experiences in support of all the brand’s key initiatives - bringing our world (distillery, visitors center, products, people) to the audience, and the audience to our world

Assist the Hospitality and Events departments in marketing and coordination of tours, reservations, private events and functions

Work with the Homeplace team on product releases and PR opportunities

Manage applicable marketing budgets, regularly tracking expenses, reporting on budget performance, and recommending adjustments as needed

Monitor progress versus objectives and critical KPI’s - and routinely recommend optimizations based on insights as to what’s driving performance

Collect and analyze data on critical elements of the plan, including consumer awareness and engagement, brand sentiment, product availability, and rate of sale

Provide regular reports to senior leadership on the effectiveness of brand communications, activations and other core programs in the marketing mix

Qualification

Brand ManagementConsumer InsightsProject ManagementMedia BuyingMarketing MetricsSEOPPCPublic SpeakingCommunication SkillsInterpersonal SkillsDetail OrientedTeam Player

Required

Bachelor's degree in marketing, Business, Communications or a related field, with an MBA qualification an advantage (but not a requirement for the role)

Minimum 2-3 years of experience in brand management, preferably within the CPG industry - with Spirits or Alcoholic Beverages experience an advantage (but not a requirement for the role)

Exceptional written and verbal communication abilities, combined with strong interpersonal skills – to engage and inspire senior leadership, partners, cross-functional teams and other stakeholders

Strong to exceptional MS PowerPoint skills, combined with strong public speaking capabilities

Experience with managing media / creative agencies

Experience with media buying and evaluation

Understanding marketing metrics; able to interpret the results and take action to increase effectiveness of marketing and communications campaigns

Experience in SEO, PPC, and promoted campaigns

Strong familiarity with the business applications of social media platforms

Self-motivated as well as strong team player

Excellent proof-reader and detail oriented

Proven experience in project management, being both deadline and detail oriented, and able to lead multi-functional teams to deliver complex projects to the market