Hyundai Capital Canada · 1 month ago
Loyalty Program Manager
Hyundai Capital America offers a wide range of financial products tailored to meet the needs of Hyundai, Genesis, and Kia customers. The Loyalty Program Manager is responsible for supporting the strategy, development, communication, execution, and reporting of key loyalty programs, ensuring effective collaboration across various departments.
AutomotiveFinanceFinancial Services
Responsibilities
Support Sr. Manager in development of dealer programs by capturing program criteria and determining stakeholders
Work with stakeholders across the organization, such as Sales, Marketing, Risk, Credit, Finance, IT and Legal to develop programs, products and enhancements to improve OEM and captive loyalty/retention
Contribute new and develop ideas for the annual strategic planning process and the creation of a program and product pipeline
Establish communication of program performance and highlight areas to focus engagement during program period to increase performance and keep teams accountable
Document the annual dealer program and email campaign calendar to include OEM sales events and new model launches
Develop working relationships with 3rd party vendors (data vendors, credit bureaus, CRM providers, etc.) to leverage services to drive innovative ways of increasing sales and loyalty
Create launch plan, direct stakeholders and collaborators in project objectives
Track key project milestones to ensure timely delivery of tasks by contributors
Submit and build business cases for prioritizing IT service requests that are necessary for the automation and execution of all dealer programs
Support and document user acceptance testing for program launches
Primary contact for Legal and Internal Audit to ensure compliance
Meet with Field team to identify pain points and develop solutions to constantly improve dealer engagement
Maintain the calendar of report frequency and audiences
Distribute team/department reports on time and maintain a distribution list for each report
Work with key partners and stakeholders to enhance reporting and/or capture feedback to create/enhance reporting
Monitor industry trends and conduct periodic competitive benchmarking through internet searches of in-market programs
Summarize market research findings for team and provide ideas on potential use cases at HCA
Support identifying trends, gaps, and solutions in loyalty/retention and customer lifecycle management
Qualification
Required
Minimum 5-7 years' progressive experience in leading, driving and implementing initiatives in a corporate environment
Experience in drag and drop reporting applications (ex. Tableau)
Bachelor's degree in Marketing, Sales Management, Business or related field
Proven experience in constructing presentations to communicate program performance, project proposals, and project status
Strong written and verbal communication skills to develop dealer bulletins and field sales communication with ‘Call to Action' messaging
Proven ability to communicate complex terms and concepts to executive leadership both visually (PowerPoint) and verbally
Basic knowledge of automotive industry and understanding of retail, lease, and captive financing
Exceptional attention to detail and quality
Must have the ability to challenge, when appropriate, existing practices
Proven project management skills and ability to partner with others to ensure collaboration across departments, functions, and teams
Proficient in Microsoft Office Suite, with advanced expertise in Excel (e.g., pivot tables, VLOOKUP, data analysis)
Preferred
Automotive or financial services industries preferred
MBA a plus
Benefits
Medical, Dental and Vision plans that include no-cost and low-cost plan options
Immediate 401(k) matching and vesting
Vehicle purchase and lease discounts plus monthly vehicle allowances
Paid Volunteer Time Off with company donation to a charity of your choice
Tuition reimbursement
Company
Hyundai Capital Canada
Hyundai Capital Canada provides auto finance and private finance services.
Funding
Current Stage
Growth StageCompany data provided by crunchbase