Publicis Communications · 2 months ago
Vice President, Commerce
Multiple
Full-time
Hybrid
Director/Executive
$157K/yr - $246K/yr
10+ years expPublicis Communications is a global media agency that focuses on enhancing brand engagement and transactions. The Vice President of Commerce will manage key accounts, lead a team in delivering innovative marketing solutions, and develop senior-level client relationships while overseeing the growth and satisfaction of client portfolios.
Marketing & Advertising
Responsibilities
Overall control of workflow and assigned responsibilities within their group. They will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects
Ensure that projects are produced completely and efficiently
Set strategic principles for client search initiatives based on objectives
Develop action plans for achieving and measuring campaign success, including determining key metrics and processes for measurement and optimization
Evaluate and recommend full spectrum of Commerce alliances, including all appropriate engine partners, search platforms, bid and campaign management tools
Work with strategic planning, digital planning and outside ad agencies to ensure search complements all client marketing activity
Keep clients and agency counterparts informed on latest developments in the Commerce industry
Grow agency Commerce business through new business and organic client growth
Keep up with growing Commerce platforms and trends, understand how Commerce and other media channels work together, and look holistically to plan for client businesses/goals
Take part in client and inter-agency education of Commerce, as well as developing intellectual capital, including best practices, case studies, and official agency points-of-view
Establish and foster a corporate culture that inspires talent
Allocate assignments to leverage each person’s skills, as well as motivate their interests and challenge their minds
Encourage thorough evaluation of Commerce marketing strategies while finding opportunity for competitive advantage
Develop direct reports by providing ongoing feedback and conducting employee evaluations
Recruit and retain top search marketing talent, growing the Commerce team to deliver on client and agency goals
Serve as client senior point of contact, able to provide effective long-term strategic guidance and counsel
Master, identify, and communicate trends in Commerce and in client industries
Stay up to date with all Spark/Publicis Commerce client initiatives and be able to introduce other client experiences with similar goals and targets to existing or potential partners
Define and evaluate client competition online, as well as how it relates to Commerce initiatives
Establish appropriate account staffing, scope of services, and fee proposals
Qualification
Required
10+ years of progressive levels of paid search experience with several years in the Commerce space
In-depth activation and optimization experience with Amazon (AMS) and Criteo platforms required
Experience with organic and paid search
Experience applying search marketing to brand-building and direct response initiatives
Experience with Amazon AAP/Display a plus
Knowledge of syndicated research tools such as ComScore, HitBox, AdGooroo, etc
Deep experience with at least one major bid management tool
Demonstrated leadership and management skills
Demonstrated business acumen and a track record of success in the media/marketing services profession
Solid interpersonal and teamwork abilities
Strong command of search engine research and reporting resources
Ability to lead new business development process, with demonstrated ability to win new clients
Ability to build and strengthen client relationships
Maintain healthy senior relationships with key industry partners and search engines
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Communications
Publicis Communications is the creative communications hub of Publicis Groupe, bringing together the Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP and Prodigious networks Present in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry.
Founded in 1926Paris, FR
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Steve Shames
Chief Marketing Officer, Publicis Creative Group
Ted Thompson
Executive Client Partner
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