SkillHat · 1 month ago
Content Marketing Specialist
United States
Full-time
Remote
Senior LevelSkillHat is a global training institute that provides expert training and coaching for professionals in tech. The Senior Content Marketing Specialist will take ownership of content creation and campaign management to drive impactful marketing initiatives that align with the company's brand and business goals.
E-LearningEducationTraining
Responsibilities
Ideate and execute self-led campaigns, creating organic and viral content that resonates with target audiences
Develop high-quality lead magnets leveraging in-depth knowledge of our courses
Repurpose content across platforms like Instagram, YouTube, TikTok, and Twitter
Manage and ensure the quality of content assets, including video quality control
Optimize content for multiple channels to maximize engagement and reach
Maintain and organize a centralized repository for content and assets
Ensure seamless integration with platforms like ManyChat, Zoho CRM, and social channels (IG, FB, LinkedIn, TikTok)
Plan, implement, and refine email marketing strategies and drip campaigns to nurture leads and boost conversions
Proactively identify trends and craft timely, relevant content to increase visibility and engagement
Comment on industry trends to position the brand as a thought leader
Provide strategic input during career coaching meetings, including scheduling, reminders, and promotion
Lead by example with executive presence, taking ownership of campaigns and ensuring results
Collaborate with cross-functional teams to align on campaign goals and delivery
Qualification
Required
Proven experience in content marketing, campaign management, or a related field
Proficiency with tools like ManyChat, Zoho CRM, and major social platforms (Instagram, YouTube, TikTok, Facebook, LinkedIn)
Ability to use AI for content creation
Technical knowledge of email marketing and lead nurturing strategies
A creative mindset with the ability to produce multiple types of content (e.g., design, video)
Strong organizational skills for managing content locations and historical campaigns
Ability to jump on trends quickly and deliver impactful, on-brand responses
Exceptional leadership and communication skills, with a self-starting and solution-oriented attitude
Company
SkillHat
SkillHat is an e-learning platform that offers business analysis training and skill assessment services.
Founded in 2020
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase