PR by the Book · 2 months ago
PR by the Book Publicist
United States
Full-time
Remote
Mid Level
4+ years expPR by the Book is a boutique publicity firm specializing in literary media relations campaigns and social media campaigns for authors and experts. The PR by the Book Publicist will develop and execute PR/media campaigns for publishing houses and authors, focusing on securing media exposure and author branding consulting.
MarketingPublic RelationsPublishingSocial Media
Responsibilities
Write press packs, experts pages, sample media questions and media pitches
Manage media relations campaign execution and client communication
Identify opportunities for contributed articles and tip lists for clients
Develop, identify and maintain relationships with the media. Pitch and secure placements in traditional and online media outlets and manage media requests for clients
Attend client meetings
Research media, newsworthy topics/events and angles/pitches online
Work closely with chief publicity strategist and Senior Publicist to craft and execute PR campaigns
Maintain communication with clients via phone, email for monthly updates and goal setting
Review campaign analytics with clients
Help authors create consistent branding
Qualification
Required
Self-starter with initiative and literary creativity
3-5 years of PR campaign management and execution
Proactive problem solver that is solutions oriented
Book lover
Positive attitude/team player
Excellent communication skills
Independently manages workflow
Creative writer
Ability to work from a home office
Mobile smartphone
High Speed Internet Connection
GoogleApps for Business (gmail, Google docs)
Mac or PC basic skills
Able to regularly spot and resolve client/campaign issues
Consistently contributes at strategy (brainstorm) sessions
Vocal and active at team meetings and other company functions
Mentors interns on publicity knowledge/creativity, book industry knowledge, professionalism and company culture
Inspires confidence and high level of trust with clients
Needs limited assistance at understanding and communicating clients' message
Preferred
Understanding of Muck Rack media database a plus
Basic knowledge of Google a plus
Basic knowledge of Muck Rack a plus
Company
PR by the Book
PR by the Book is a publicity firm that specializes in traditional book publicity, influencer marketing, and digital relevancy.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Doug Flatt
Chief Operating Officer
Company data provided by crunchbase