VELAIO · 2 months ago
Growth Marketing Specialist (Remote)
United States
Full-time
Remote
Mid Level
3+ years expVELAIO is a leader in Staff Augmentation, Software Outsourcing, and Digital Transformation, focused on communication services. As a Growth Marketing Specialist, you will design, execute, and optimize digital marketing experiments to drive acquisition, activation, retention, and referral of services, ensuring impactful results for users and clients.
Cloud ComputingInformation TechnologySoftware
Responsibilities
Plan and lead initiatives to attract new leads, maximize trial activation, and foster customer loyalty and referrals
Create A/B tests, alternative landing pages, and message variations to optimize performance across channels
Manage and scale PPC (Google Ads, Facebook Ads, LinkedIn Ads), display, social selling, and email campaigns with a clear focus on Cost Per Acquisition (CPA) and Customer Lifetime Value (LTV)
Produce assets (eBooks, webinars, case studies, SEO-optimized posts) that fuel the funnel—driving both acquisition and retention
Define KPIs (conversion rate, churn rate, CAC, LTV, NPS, etc.) and deliver actionable reports to guide decision-making and prioritize new experiments
Work closely with Product, Sales, and Data Science to align messaging, validate hypotheses, and ensure a seamless, optimized user experience
Qualification
Required
Proven experience in Growth Marketing or similar roles, ideally within B2B technology or services
Mastery of tools: Google Ads, Facebook Ads, SEO/SEM, email-marketing platforms (Mailchimp, HubSpot), and analytics suites (Google Analytics, Mixpanel, Amplitude)
Data-driven mindset: ability to extract insights from large datasets and translate them into actionable experiments
Creative storytelling: talent for crafting compelling content that resonates with both technical and business audiences
Bilingual communication: fluent in Spanish and English, both for copywriting and international collaboration
Autonomy & proactivity: skilled at juggling multiple initiatives, prioritizing by impact, and adapting quickly to findings
Benefits
Fully remote role with flexible hours and a collaborative culture.
The opportunity to lead growth strategy at a rapidly expanding company.
A multidisciplinary team committed to continuous innovation.
Budget for professional development and certifications in Growth and data analytics.
Company
VELAIO
VELAIO is a software factory that provides information technology services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Gustavo Cardona Ramirez
CEO and Cofounder
Company data provided by crunchbase