Outsourcey · 1 month ago
Digital Marketing Specialist (Health and Wellness Industry Experience)
United States
Full-time
Remote
Mid Level
3+ years expOutsourcey is focused on revolutionizing global talent expansion by connecting businesses with dedicated teams in the Philippines. The Digital Marketing Specialist will be responsible for building and executing automated email nurture sequences, designing digital assets, and managing social media content to enhance customer engagement and retention.
ConsultingEmploymentOutsourcingRecruiting
Responsibilities
Build and execute end-to-end automated email nurture sequences tailored to different customer types
Design, write, and schedule regular eDMs including campaigns, educational content, and promotional offers
Optimise email and campaign performance through A/B testing, segmentation, and reporting
Create on-brand digital assets including graphics, campaign visuals, landing pages, social posts, and print collateral (e.g. brochures, posters)
Maintain consistent visual identity and tone of voice across all digital and print materials for both brands
Manage and schedule social media content across Instagram, Facebook, and LinkedIn (including posts, stories, and reels)
Monitor and respond to social media community engagement and direct messages
Plan and publish social content aligned with brand strategy, seasonal campaigns, and audience needs
Maintain and update Shopify and WordPress websites, including content, layouts, banners, and basic UX enhancements
Coordinate with developers or digital partners on website improvements and new feature development
Support the implementation and reporting of digital marketing campaigns, including product launches and partnership promotions
Manage customer retention initiatives such as re-engagement journeys, win-back campaigns, and loyalty communications
Analyse eDM performance metrics (e.g. open rates, click-throughs) to identify what's working, what isn’t, and establish a clear performance baseline to drive improvements
Qualification
Required
3+ years experience in a similar digital marketing/design role
Strong design skills using Canva and/or Adobe Creative Suite (Photoshop, InDesign)
Experience using platforms like Hubspot, WordPress/Shopify
A strong understanding of customer journeys, lifecycle marketing and retention strategies
Excellent attention to detail, organisational skills, and ability to juggle multiple projects
A proactive, solutions-focused mindset—you love seeing a task through from start to finish
A positive, can-do attitude, you're collaborative, open-minded, and enjoy working as part of a team
Eager to learn and grow, open to feedback and continuously looking to improve
Preferred
Bonus if you have experience in women's health, beauty, wellness or ecommerce industries
Benefits
Competitive salary
Opportunity to shape the HR function of a rapidly growing BPO.
Work closely with a team of industry leaders who have successfully scaled BPOs in the past.
Career growth and development opportunities.
Company
Outsourcey
Get ‘ready to start’, super-quality talent in 2 weeks
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase