STERRY · 1 month ago
Local Marketing Manager (EU)
United States
Full-time
Remote
Senior LevelSTERRY Limited is a Growth Marketing Agency focused on Crowdfunding, Advertising, PR & Creatives Solutions. They are seeking a Marketing Manager to manage diverse markets in Europe, particularly Germany, France, Spain, and Italy, ensuring effective marketing strategies and client relationships in a remote setup.
Marketing & Advertising
Responsibilities
Manage and oversee marketing strategies across diverse European markets
Coordinate cross-functional teams in a remote environment
Build and manage client relationships to ensure satisfaction and retention
Design and implement effective marketing strategies that align with business goals
Analyze data to adjust campaigns for optimal performance
Tailor marketing strategies to local consumer behavior and cultural nuances
Lead and mentor remote teams, ensuring effective communication and collaboration
Manage budgets and allocate resources efficiently across markets and campaigns
Utilize digital marketing tools and platforms for campaign execution and performance tracking
Localize marketing campaigns in terms of language, imagery, tone, and channel selection
Qualification
Required
Bachelor's degree (or equivalent) in Marketing, Business Administration, Communications, or a related field
Proven experience in marketing management, particularly in a digital marketing agency environment
Experience in international markets or with clients in Germany, France, Spain, Italy, or Europe. Understanding cultural nuances is crucial
Fluency in English is essential as it's the global business language
Digital Marketing Expertise: Proficiency with digital marketing strategies and tools like SEO, SEM (Google Ads), content marketing, social media, affiliate marketing, and influencer marketing
Deep understanding of local consumer behavior in the target countries (Germany, France, Spain, Italy) and the ability to tailor strategies to each market's unique culture
Excellent communication skills (verbal and written) to collaborate effectively with clients, internal teams, and external partners
Strategic thinking: Ability to design and implement effective marketing strategies that align with business goals and objectives
Ability to work across different time zones, adapting to the needs of teams and clients in multiple regions
Strong ability to build and manage client relationships, ensuring client satisfaction and retention
Experience using remote collaboration tools (e.g., Slack, Zoom, Trello, Asana, etc.)
Experience in budget management, ensuring the optimal allocation of resources across markets and campaigns
Problem-solving skills to address challenges creatively
Time management and self-discipline to work efficiently in a remote environment
Preferred
Master's degree (optional) in International Marketing, Digital Marketing, or Business Administration could be an advantage
Experience working in a remote or distributed team is highly desirable
Fluency or advanced proficiency in German, French, Spanish, or Italian is highly advantageous (depending on the region the agency focuses on)
Experience with marketing automation tools (e.g., HubSpot, Marketo, Mailchimp, etc.)
Familiarity with analytics tools (e.g., Google Analytics, SEMrush, Tableau, etc.) to track KPIs, manage data, and optimize campaigns
Content creation and strategy, including understanding of the types of content that perform well across different European markets
Sensitivity to local regulations around data protection (e.g., GDPR) and advertising standards in each country
Ability to localize marketing campaigns in terms of language, imagery, tone, and channel selection for specific European countries
Leadership qualities to manage, inspire, and mentor remote teams
Strong analytical mindset to interpret data and adjust campaigns for optimal performance
Comfort with ambiguity and the ability to pivot strategies as needed in a dynamic, remote working environment
Experience in client presentations and reporting results in a clear, concise manner
Familiarity with CRM platforms (Salesforce, Pipedrive) to track client communications and sales activities
Knowledge of ad management platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.) for campaign execution
Google Ads and Google Analytics Certification
HubSpot Inbound Marketing or Content Marketing Certification
Facebook Blueprint Certification (for social media marketing)
PPC or SEO certifications (e.g., from SEMrush or Moz)
A network of local partners or influencers in the target markets could also be valuable
Familiarity with e-commerce platforms (Shopify, WooCommerce, Magento) if your agency has clients in the e-commerce space
Understanding of B2B marketing and ABM (Account-Based Marketing) strategies if your agency targets business clients
Company
STERRY
STERRY is a Growth Marketing Agency focused on Crowdfunding, Advertising, PR & Creatives Solutions.
Founded in 2018
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase