Bamboo Works · 2 months ago
Social Media and Digital Marketing Specialist
United States
Full-time, Part-time
Remote
Mid Level
$560/mo - $800/moBamboo Works is an Australia-based leader in premium sports court design and construction, seeking a Social Media and Digital Marketing Specialist to elevate its digital presence. The role involves developing social media strategies, managing content creation, and overseeing ad campaigns to drive engagement and lead generation.
Outsourcing/Offshoring
Responsibilities
Develop a comprehensive social media strategy and monthly content calendar aimed at driving residential sales
Track and report key performance metrics, including reach, engagement, leads, and conversions
Identify opportunities to optimize content and advertising for better results
Produce engaging social media posts leveraging existing assets such as drone footage, project photos, and AI-generated visuals
Schedule and publish content consistently across Facebook, Instagram, and LinkedIn
Ensure visual and messaging consistency in line with the brand’s identity
Manage paid campaigns on Facebook, Instagram, and potentially LinkedIn
Monitor ad performance, refine targeting, and adjust budgets to maximize ROI
Respond to social media messages and comments to nurture potential leads
Qualify warm leads and coordinate follow-up with the sales team
Maintain professional and positive communication to strengthen the brand’s reputation
Qualification
Required
Proven expertise in social media management/digital marketing, ideally within service-based or construction-related businesses
Demonstrated success running Facebook and Instagram ad campaigns focused on lead generation
Strong knowledge of content strategy, analytics, and performance tracking
Excellent written and spoken English with a neutral accent, suitable for Australian client communication
Proficient in tools such as Meta Business Suite, Canva, ChatGPT, and similar platforms
Self-motivated and organized, with the ability to manage time, priorities, and multiple projects effectively
Company
Bamboo Works
At Bamboo Works, we make hiring overseas easy, accessible, and affordable.
Founded in 2022
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase