Have Halal, Will Travel · 2 months ago
Digital Marketing Executive (Campaign Opertaions) REMOTE
Have Halal, Will Travel is a marketing company seeking a Digital Marketing Executive (Campaign Operations). The role involves managing client campaigns, ensuring smooth execution, and supporting account maintenance while collaborating with internal teams and clients.
NewsTravel Agency
Responsibilities
Set up project dashboards in Asana for each new campaign: define tasks, deadlines, assign resources, monitor progress
Coordinate internal (content, design, ad-buy) and external (freelancers, partners) resources to fulfill campaign deliverables on schedule
Monitor campaign accuracy and performance against KPIs; identify issues early and propose corrective actions
Maintain and update master sheets for article listings, client data, campaign status
Create and review campaign performance reports; present insights to internal teams and clients
Ensure the ad-buy team / person-in-charge provides timely updates on running ads
Conduct monthly content reviews of published work (articles, listings, videos) for quality and alignment
Collect and analyze NPS or client feedback to gauge satisfaction and identify improvement areas
Assist the Sales Director with proposal development via market research and analytics tools (e.g., Google Analytics, SEMRush)
Provide data, insights, case study content or campaign background to support sales proposals
Maintain the client/partner database and update campaign-related details in Zoho CRM
Publish monthly B2B e-DMs (electronic direct mail) for partner/client outreach
Assist the Sales Director in setting up meetings with new leads and key accounts; participate in key client meetings
Proactively reach out to existing clients to schedule renewal discussions with the Sales Director; ensure renewal opportunities are tracked and prepared ahead of contract expiry
Scout and onboard freelance writers and content creators aligned with the brand voice
Maintain a database of freelancers (skills, rates, performance); monitor their output and collaborate on content delivery
Support quality control of freelance-delivered work
Curate design materials and marketing collateral as required
Maintain an organized asset library and manage files/folders for campaign materials
Qualification
Required
Bachelor's degree or diploma in Marketing, Business or related field
Experience (ideally 2-4 years) in campaign operations, account servicing, or client management in a marketing/agency environment
Proficiency with project management tools (e.g., Asana) and CRM systems (e.g., Zoho)
Strong analytical skills; ability to derive insights from campaign data and draw actionable recommendations
Excellent communication and interpersonal skills; comfortable setting up client meetings and supporting renewals
Organized and detail-oriented: able to manage multiple campaigns/clients concurrently
Preferred
Knowledge of digital marketing analytics tools (Google Analytics, SEMRush)
Content operations
Freelancer management