Hello Innovation · 2 months ago
Director of Content Marketing
Detroit, MI
Full-time
Onsite
Director/ExecutiveHello Innovation is a company focused on meaningful innovation and creative problem solving. They are seeking a Director of Content Marketing to create the content identity for their brand, manage strategic content initiatives, and lead a passionate team in delivering high-quality content.
Health CareInnovation ManagementInternetService IndustryTelecommunications
Responsibilities
Establish a media network in all relevant fields for Hello Innovation and our subsidiary brands
Build relationships with influential associations and thought-leaders
Create and manage strategic content calendars and distribution plans across our portfolio of companies that supports lead generation and conversion goals across all stages of the funnel
Strategize and execute innovative campaigns, product launches, messages and tactics that engage the target audience and help us reach our goals
Deliver a strategic approach to run all of Hello Innovation's media channels (including Hello Innovation.com and subsidiary brand websites), following our brand guidelines
Manage the production of top quality, relevant content according to strategic plans
Select and manage both in-house and freelance content creators that regularly create valuable content in a variety of forms (videos, articles, infographics, ebooks, case studies, photography, interactive portals and more); ensuring top quality execution that's on brand and on target
Assist in the development of editorial governance and brand style guides so content is consistent with our brand voice, style and tone
Create production workflows for our content to ensure consistency, timeliness and accuracy of message
Drive traffic to content assets by leveraging search, social media, landing pages, advertising and more
Leverage relevant professional and media contacts to guarantee full exploitation of all Hello Innovation content with the aim to reach more eyes and increase revenue
Acts as a content developer and curator for Hello Innovation and our subsidiary brands across all channels
Keep up with the latest in conventional and new media to ensure we harness the latest techniques, tactics and technologies
Measure and report on the success of content assets. Develop & implement strategies for conversion
Identify and optimize best performing content and channels for delivery to ensure focus of content development
Qualification
Required
Experience creating and managing high quality content to support B2B or B2C marketing teams
Ability to establish a media network in all relevant fields for Hello Innovation and its subsidiary brands
Experience building relationships with influential associations and thought-leaders
Ability to create and manage strategic content calendars and distribution plans across a portfolio of companies
Experience strategizing and executing innovative campaigns, product launches, messages, and tactics that engage the target audience
Ability to deliver a strategic approach to run all of Hello Innovation's media channels, following brand guidelines
Experience managing the production of top quality, relevant content according to strategic plans
Ability to select and manage both in-house and freelance content creators
Experience assisting in the development of editorial governance and brand style guides
Ability to create production workflows for content to ensure consistency, timeliness, and accuracy of message
Experience driving traffic to content assets by leveraging search, social media, landing pages, advertising, and more
Ability to leverage relevant professional and media contacts to maximize content reach and increase revenue
Experience acting as a content developer and curator across all channels
Ability to keep up with the latest in conventional and new media
Experience measuring and reporting on the success of content assets
Ability to develop and implement strategies for conversion
Experience identifying and optimizing best performing content and channels for delivery
Benefits
Learning animal environment.
A creative, come-as-you-are environment.
Plus many more.
Additional perks include a full benefits package, daily catered lunches, team activities, paid holidays, bonuses and much more.
Company
Hello Innovation
Hello Innovation creates innovative products for the moments.
Founded in 2001
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Joe Joachim
CEO & Founder
Rochelle Rietow
Marketing Director
Company data provided by crunchbase