PR by the Book · 2 months ago
PR by the Book Contractor Book Publicist
PR by the Book is a company specializing in public relations for the book industry, and they are seeking a Book Publicist to develop and execute PR/media campaigns for authors and publishing houses. The role involves writing press materials, managing media relations, and consulting on author branding.
MarketingPublic RelationsPublishingSocial Media
Responsibilities
Write press packs, experts pages, sample media questions and media pitches
Manage media relations campaign execution and client communication
Identify opportunities for contributed articles and tip lists for clients
Develop, identify and maintain relationships with the media. Pitch and secure placements in traditional and online media outlets and manage media requests for clients
Attend client meetings
Research media, newsworthy topics/events and angles/pitches online
Work closely with chief publicity strategist to craft and execute PR campaigns
Maintain communication with clients via phone, email for monthly updates and goal setting
Review campaign analytics with clients
Help authors create consistent branding
Qualification
Required
4-5 years of work experience in public relations or related field
Experience in developing and executing PR/media campaigns for publishing houses and authors
Ability to write press materials, including press packs, expert pages, sample media questions, and media pitches
Experience in managing media relations campaign execution and client communication
Ability to identify opportunities for contributed articles and tip lists for clients
Experience in developing, identifying, and maintaining relationships with the media
Ability to pitch and secure placements in traditional and online media outlets
Experience in researching media, newsworthy topics/events, and angles/pitches online
Ability to work closely with a chief publicity strategist to craft and execute PR campaigns
Strong communication skills for maintaining client communication via phone and email
Ability to review campaign analytics with clients
Experience in helping authors create consistent branding