Intercom · 2 weeks ago
Principal Product Marketing Manager
San Francisco, CA
Full-time
Hybrid
Lead/Staff
$200K/yr - $240K/yrIntercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. The Principal Product Marketing Manager will lead the positioning and messaging for major product areas, translate complex AI technology into simple stories, and drive cross-functional alignment on marketing narratives and product launches.
CRMMarketing AutomationSaaSSales Automation
Responsibilities
Lead positioning and messaging for major product areas, from first principles through market-ready narratives
Partner daily with Product and Engineering to translate complex AI technology into simple stories customers understand
Build crisp, high-impact enablement that sales actually uses: pitch decks, demos, battlecards, talk tracks
Be deeply customer obsessed. Listen to calls, study patterns, and turn raw customer signals into clear insights that shape what we say
Create high-quality PMM assets yourself: pages, scripts, briefs, internal narratives, videos
Drive cross-functional alignment on what we’re saying, why, and how it shows up everywhere
Lead launches and go-to-market moments, working with full-stack marketers, content, and DG teams
Raise the bar on PMM craft by modeling strong writing, clarity, taste, and technical understanding
Qualification
Required
Deep experience in B2B product marketing and a track record of shaping how complex products are understood in the market
Ability to research patterns, synthesize insights, and frame a narrative that cuts through noise
Great writing and communication skills
Comfort working directly with execs and product leaders
Strong judgment and the ability to work independently on large, high-stakes initiatives
A genuine interest in AI technology and a willingness to get hands-on with the product
Taste. You know what good looks like and you can explain why
Proven experience owning major PMM work end to end for complex products
Already working in the 'new way' of marketing: fast, creative, non-cookie-cutter
Background in fast-growing startups or high-velocity environments
Ambitious & Competitive - You want to have a very successful career. You think big, set a high bar for yourself, and want to win. You'll always go the extra mile to do what it takes
Confident & Decisive - You back yourself and your team. You're willing to be wrong, you don't seek approval, and you optimize for progress over consensus
Curious & Intellectually Engaged - You're always learning, reading, experimenting, and asking why things are the way they are
Delivers Great Work & Works Hard - You reliably ship. You make every day count and don't like days when nothing was made, built, or shipped
Technical & Internet-Native - You live in the medium you build. You love technology, try new products, and understand how digital culture works
Tasteful & Creative - You understand the zeitgeist and what connects emotionally with people
Impatient & Change-Oriented - You hate when things move slowly and work to fix the root causes
Communication (Especially Writing) - You're excellent at communicating ideas clearly
Creativity - You come up with new ideas and new ways of doing things
Critical Thinking - You reason from first principles
Research - You can do research to understand customers, stakeholders, and what they need, think, and do
Collaboration - You work well across functions
Relationship Building - You're good at making connections and building relationships
Analysis - You measure whether what you're doing is having impact
Benefits
Corporate bonus program
Sales incentive (target included in OTE)
Stock in the form of Restricted Stock Units (RSUs)
Full benefits package
Company
Intercom
Intercom is a software company that creates modern customer service software that redefines how businesses support their customers.
Founded in 2011
1001-5000 employees
H1B Sponsorship
Intercom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (8)
2023 (4)
2022 (5)
2021 (5)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$240MKey Investors
Kleiner PerkinsIndex VenturesICONIQ Growth
2018-03-27Series D· $125M
2016-04-07Series C· $50M
2015-08-26Series C· $35M
Leadership Team
Eoghan McCabe
CEO, Chairman, and Co-founder
Ciaran Lee
Co-Founder
Recent News
2025-10-31
Company data provided by crunchbase