EKWA MARKETING. · 1 month ago
Google Ads Specialist : Sri Lanka (Remote)
EKWA MARKETING is a company that specializes in digital marketing, and they are seeking a proactive, results-oriented Google Ads expert to manage and scale Search campaigns for dental and medical practices. The role requires optimizing campaigns to drive high-quality patient inquiries while hitting client KPIs, all within a remote work environment.
Marketing & Advertising
Responsibilities
Daily hands-on management & optimization of Google Ads accounts (ads, keywords, search terms, negatives, budgets, conversions)
Regular search-term report reviews → add/exclude keywords for tighter targeting
Monitor billing, account health, and Google ID verification issues
Device & location bid adjustments
Build and update monthly Looker Studio performance dashboards
Verify leads: review calls in CallTrackingMetrics + form submissions (Wufoo when used)
Reset monthly budgets and experiment with bid strategies
Log every change in the internal campaign tracker
Hit KPIs focused on call volume, lead quality, and cost-per-acquisition
Occasional client-facing calls and Google support meetings
Qualification
Required
2+ years of real, hands-on Google Ads experience (healthcare/dental ideal, but any industry accepted)
Expert-level Google Search Ads knowledge (keyword strategy, Quality Score, bidding, conversion tracking)
Current Google Ads Certification
Fluent English (written & spoken)
Must be able to work independently and take full ownership of results
Available at least 4–5 hours overlap with US Eastern Time (EST) office hours
No heavy reliance on AI tools for strategy, ad copy, or decisions — must use own expertise and judgment
Preferred
GA4 experience
Looker Studio reporting skills
Familiarity with CallTrackingMetrics, Google Tag Manager, Wufoo
Previous client-facing experience with US, UK, AU, CA, etc. clients
Benefits
Work-from-Home: Enjoy the convenience of remote work.
EPF/ETF: Enrollment in Sri Lanka’s employee provident and trust funds.
Legal Compliance: Adherence to the Sri Lankan Shop and Office Act.
Paid leave
Selected training/certification programs
Performance-based annual rewards
Global Exposure: Work with international clients and a diverse team of 250+ employees worldwide.
Company
EKWA MARKETING.
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Funding
Current Stage
Growth StageCompany data provided by crunchbase