MENA Alliances · 2 months ago
Digital Marketing\/Advertising Specialist
MENA Alliances is a dynamic digital agency seeking a highly experienced Digital Marketing/Advertising Specialist to assist with day-to-day paid social marketing and paid search activities. This role requires expertise in social media advertising and the ability to execute high-level campaigns.
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Responsibilities
Manage and optimize paid social marketing campaigns across various platforms
Execute and manage paid search campaigns
Develop and implement effective digital advertising strategies to achieve business objectives
Monitor and analyze campaign performance, making data-driven adjustments to improve ROI
Collaborate with the team to create compelling ad creatives and copy
Stay up-to-date with the latest trends and best practices in digital marketing and advertising
Provide regular reports and insights on campaign performance to stakeholders
Qualification
Required
In-depth knowledge of social media advertising platforms and tools
Strong analytical skills and experience with data analysis and reporting
Ability to create, manage, and optimize campaigns to achieve specific KPIs
Excellent communication skills and the ability to work collaboratively with a team
Proficiency in using digital marketing tools and software (e.g., Google Analytics, AdWords, Facebook Ads Manager)
Ability to work independently and manage multiple projects simultaneously
Preferred
Proven experience in managing and optimizing paid social and search campaigns (minimum of 3 years preferred)
Certification in Google Ads, Facebook Blueprint, or similar is a plus
Experience in a digital agency environment
Familiarity with other digital marketing channels and strategies
Benefits
Work in a fast-paced, innovative environment with a focus on strategic thinking.
Join a supportive and collaborative team.
Opportunities for professional growth and development.