Gusto · 22 hours ago
Senior Staff Software Engineer, Marketing Technology
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$225K/yr - $275K/yr
12+ years expGusto is on a mission to grow the small business economy, supporting over 400,000 small businesses across the country. The Senior Staff Software Engineer on the Marketing Technology team will lead the architectural evolution of Gusto’s MarTech stack, focusing on AI-driven personalization and building foundational web platforms that integrate customer data with communication channels.
Bookkeeping and PayrollEmployee BenefitsEnterprise SoftwareFinancial ServicesFinTechHuman ResourcesSaaSSoftware
Responsibilities
Architect and evolve our customer-facing web platforms not just for performance and scale, but for AI-driven personalization and intelligent experimentation
Build and maintain integrations with our MarTech stack (Segment, Braze, etc.) to create feedback loops for AI models and enable model-driven actions
Implement and optimize caching strategies across our delivery stack (CDN, edge)
Write high-quality, well-tested frontend code leveraging AI-powered tools and techniques to accelerate development, improve test generation, and ensure code reliability
Support, mentor, and up-level fellow engineers on the team, helping to establish best practices for AI-native design patterns
Partner cross-functionally with Marketing and Sales to translate business needs into technical solutions
Be an owner of the long-term technical roadmap for MarTech, ensuring it aligns with Gusto’s transition to an AI-native company
Qualification
Required
12+ years of professional software development experience, with experience building web systems
Curiosity and ability to operate in an AI-native environment. Integrating intelligence, automation, and experimentation into how we grow the business
Experience building modern frontend applications with technologies such as React, Typescript, and Next.js
Experience with web performance, CDNs, and advanced caching strategies
Experience integrating with MarTech systems (e.g., CDPs, CRMs, orchestration tools)
A systems thinker with excellent written communication and collaboration skills
Ability to act as a thought partner for both technical (Engineering, AI/Data) and business (Marketing, Sales) teams
A balance of pragmatic execution for immediate business needs and long-term architectural thinking to build a scalable, intelligent platform
Preferred
Headless CMS experience preferred (we use Contentful)
Hands-on experience designing or implementing product experiences incorporating ML/AI, such as AI-driven personalization engines, recommendation systems, or predictive intent models
Experience with generative AI or LLMs, particularly in applications related to content personalization (for a CMS) or building intelligent customer-facing agents
Familiarity with building the frontend components of data feedback loops used for retraining or fine-tuning AI models
Benefits
Health insurance
401(k)s
Company
Gusto
Gusto is an HR and payroll platform that simplifies complex tasks, empowering businesses to focus on what matters most.
1001-5000 employees
H1B Sponsorship
Gusto has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (49)
2024 (54)
2023 (19)
2022 (37)
2021 (24)
Funding
Current Stage
Late StageTotal Funding
$746.1MKey Investors
Friends & Family CapitalT. Rowe PriceAkkadian Ventures
2023-01-28Series Unknown
2022-05-12Series E· $55M
2021-08-10Series E· $175M
Leadership Team
Josh Reeves
Head of Gusto (CEO) and Co-Founder. Building Gusto for the Long Term.
Edward Kim
Co-founder and Head of Technology
Recent News
General Catalyst
2025-12-30
Digital Commerce 360
2025-12-20
2025-12-19
Company data provided by crunchbase