Crocs, Inc. · 1 day ago
Director, Americas Integrated Marketing
Broomfield, CO
Full-time
Hybrid
Director/Executive
$135K/yr - $145K/yr
10+ years expCrocs, Inc. is a company that values individuality and impact in every career. They are seeking a Director of Americas Integrated Marketing to lead brand and product marketing campaigns, drive brand momentum, and acquire new customers while positioning Crocs as a market leader.
ConsumerManufacturingShoes
Responsibilities
Implement annual regional marketing strategy and execute brand and product marketing campaigns
Balance scaling in-line stories with crafting disruptive moments. Expand the brand’s presence to current events, social/digital trends, and authentic brand partners
Develop regional go-to-market plans and activations and share back with Global Marketing for alignment
Execute campaigns to increase brand momentum, acquire new customers, and drive product sell-through
Collaborate with agencies and internal/external creative teams to ensure flawless execution of campaigns
Guide cross functional alignment to successfully implement brand and product integrated marketing plans
Create regional campaign briefs to support executional alignment with cross functional teams
Collaborate with Global influencer, social, VM, Media and creative teams to align on regional execution
Lead regional brand marketing managers to an aligned marketing strategy and execution for all regional and global campaigns to drive headlines, engage fans and sell product
Acts as a strategic partner for cross functional teams including merchandising and sales channels (eCommerce, Retail, Wholesale/Distributor)
Fosters effective communication across all groups to enhance campaign effectiveness through collaboration
Leads team of direct report(s), ensuring a productive and positive working environment
Ensures alignment with legal on all campaign and marketing activation plans to stay compliant and within contractual terms
Qualification
Required
Bachelor's degree in marketing, communications, public relations, or related field (equivalent experience also considered)
10+ years marketing experience
3+ years of management experience, highly preferably with a global brand that operates in multiple channels
Strong communication abilities, written and verbal
Excellent project management oversight abilities; with the ability to drive projects in ambiguous and changing environments against tight timelines
Demonstrates strong leadership skills, with the ability to lead cross-functional and cross-regional partners through influence; Ability to lead teams in development and execution of plans
Understands dynamic and global business organizations; can navigate across sales channels and communications platforms to provide strategic recommendations and action plans that will drive brand awareness and esteem across consumer touch points
Experienced in drafting strategic marketing briefs for both integrated and channel-specific programs
Advanced analytical skills, ability to translate complex data, trends and insights into actionable strategy
Passion for building strong brands with a focus on consumers
Strong organizational skills and ability to prioritize workloads under pressure
Preferred
MBA or other advanced degree
Footwear and/or retail industry experience
Detailed understanding of the fashion and streetwear space
Benefits
Medical, dental, and vision coverage
Life and AD&D
Short and long-term disability coverage
Paid time off
Employee assistance
Participation in a 401k program that includes company match
Many other additional voluntary benefits
Company
Crocs, Inc.
At Crocs, Inc., we believe life’s too short for uncomfortable shoes.
5001-10000 employees
H1B Sponsorship
Crocs, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (12)
2023 (18)
2022 (7)
2021 (6)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$200M2013-12-31Post Ipo Equity· $200M
2006-02-08IPO
Leadership Team
Andrew Rees
Chief Executive Officer
Susan Healy
Chief Financial Officer
Recent News
Digital Music News
2026-01-06
The Motley Fool
2025-12-26
2025-12-25
Company data provided by crunchbase