Hunter Douglas, Inc. · 1 week ago
Senior Product Manager, Consumer Websites
New York, NY
Full-time
Onsite
Mid, Senior Level
$125K/yr - $135K/yr
4+ years expHunter Douglas is the world’s leading manufacturer of window coverings and a major manufacturer of architectural products. They are seeking a strategic and data-driven SEO Manager to lead the full spectrum of SEO for their consumer-facing websites, focusing on improving lead generation and optimizing the consumer journey.
Responsibilities
Define and own the SEO roadmap across all consumer websites, supporting both national and local objectives
Conduct keyword research to inform new content pages across key formats: educational stories, product FAQs, dealer content, and showroom discovery
Develop and maintain a journey-based SEO strategy, mapping queries to customer intent stages (e.g., brand vs non-brand, inspiration vs action)
Build out AI search optimization strategy to future-proof content and visibility (e.g., optimizing for AI Overviews, zero-click SERPs, multimodal search trends)
Optimize meta data, URL structures, internal linking, and content hierarchy across newly replatformed websites
Audit and implement structured data (schema markup) for local businesses, products, reviews, and content types
Identify and close content gaps by analyzing SERPs, competitor coverage, and user queries
Lead ethical link-building strategies based on internal content quality (e.g., outreach, press placements, or co-marketing with dealers or partners)
Monitor off-page signals and their contribution to authority and rankings
Own and optimize dealer presence in local search results (map packs, 'near me' queries, location pages)
Manage and maintain Google Business Profiles and directory listings using platforms such as Yext, Brightedge Local, or Soci
Work closely with the product team on store locator experience and regional SEO landing pages to drive leads through local pathways
Manage SEO initiatives focused on RAC (Request a Consultation) conversion — prioritize and track projects based on downstream impact and CPL
Collaborate cross-functionally with product managers, engineers, and designers to execute and QA technical changes
Partner with the paid media team to ensure full query coverage across organic and paid channels
Regularly analyze lead quality, cost-per-lead (CPL), and conversion rates to determine the best fit (SEO vs. SEM) by query type
Coordinate landing page testing and shared keyword strategy to avoid duplication or inefficiencies
Create detailed content briefs using AI tools, ensuring briefs are structured to fully address keyword clusters and competitive gaps
Qualification
Required
4–6 years of SEO experience across technical, content, and local SEO, preferably for consumer or multi-location brands
Hands-on experience with local SEO platforms like Soci or Brightedge Local
Strong understanding of customer journey SEO, including how to structure content for different intent stages
Skilled in using SEO tools: Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, etc
Familiarity with AI tools for SEO research, content generation, and SERP monitoring
Deep understanding of SEO performance metrics, A/B testing principles, and content optimization workflows
Collaborative mindset with experience working across product, paid media, and content teams
Bachelor's degree required
Preferred
Experience supporting dealer/distributor business models or franchise ecosystems
Background working with headless CMS environments (e.g., Sanity)
Knowledge of RAC or high-consideration lead generation conversion paths
Familiarity with AI-driven search environments, such as optimizing for Google's Search Generative Experience (SGE) or other evolving SERP features
Benefits
Bonus target range: Up to 25%
Generous benefits package including medical, dental, vision, life, disability
A company culture that prioritizes internal development and professional growth
Time off with pay
401(k) plan with a degree of employer matching
Paid parental leave
Wellness programs and product discounts
Company
Hunter Douglas, Inc.
Hunter Douglas offers premium, intelligent window fashions that beautifully transform natural light and enhance your home's interiors.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Ron Kass
President & CEO
Alfred Hurley
Division CFO
Company data provided by crunchbase