IVI RMA GLOBAL · 2 months ago
DIRECTOR OF DIGITAL MARKETING
Basking Ridge, NJ, US
Full-time
Hybrid
Director/Executive
10+ years expIVI RMA Global is a leading organization in human Assisted Reproduction Technology, and they are seeking a Director of Digital Marketing to lead a centralized U.S. team. This role focuses on driving growth and engagement across digital channels, ensuring operational excellence, and aligning digital initiatives with the organization's mission and goals.
BiotechnologyHealth CareMedicalWellness
Responsibilities
Lead a high-performing digital marketing team responsible for demand generation, content, digital channels, and marketing operations
Develop and execute a unified digital strategy that drives patient acquisition, retention, and brand trust across paid, organic, and email channels
Oversee campaign planning, content creation, and funnel optimization through segmentation, retargeting, and A/B testing
Direct SEO, SEM, social media, website, and CRO initiatives to maximize reach, engagement, and conversion
Manage the marketing technology stack (CRM, automation, analytics) to ensure seamless integration, data accuracy, and HIPAA compliance
Partner with cross-functional teams to align digital initiatives with clinical, operational, and business goals
Establish KPIs, manage budgets, and deliver actionable insights and reporting to optimize performance and ROI
Leads with urgency—demonstrating decisiveness, proactive anticipation, and a commitment to timely, effective execution
Maintains focus through clear alignment with patient, brand, and institutional priorities, ensuring clarity in direction and outcomes
Directs, mentors, and develops a high-performing digital marketing team, providing guidance, accountability, and opportunities for growth across specialized disciplines
Hires, trains, and equips team members with the tools, resources, and feedback needed for professional excellence and continuous improvement
Oversees team operations, including scheduling, timesheets, and compliance with company policies, health and safety standards, and labor regulations, ensuring consistency and accountability
Qualification
Required
10+ years of progressive experience in digital marketing, with at least 5 years in a leadership role (healthcare or regulated industries strongly preferred)
Proven success driving digital lead generation, multi-channel campaigns, and marketing automation
Expertise in SEO, SEM, social media advertising, CRM/marketing automation, analytics, and conversion optimization
Deep understanding of Salesforce Marketing Cloud, Google Ads, Google Analytics, and related marketing technologies
Strong analytical and communication skills; data-driven mindset with creative problem-solving ability
Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred)
Benefits
Medical, Dental, Vision Insurance Options
Retirement 401K Plan
Paid Time Off & Paid Holidays
Company Paid: Life Insurance & Long-Term Disability & AD&D
Flexible Spending Accounts
Employee Assistance Program
Tuition Reimbursement
Company
IVI RMA GLOBAL
IVI RMA GLOBAL is a clinic that specializes in human reproduction, developing reproductive medicine.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2022-03-29Acquired
Recent News
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